Media Training Services

With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging.
Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done, but at Agent99 PR we’re adamant that for a brand spokesperson to nail an interview, is just as important. 
To assist spokespeople and brand leaders, Agent99 offers media training services to help develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.
Once mastered, journalists will come back to you again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand offering across to your target audience in a meaningful way. 
Our bespoke half day or full day sessions (for one up to six people) offer: 

Media Training Services

With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging.
Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done, but at Agent99 PR we’re adamant that for a brand spokesperson to nail an interview, is just as important. 
To assist spokespeople and brand leaders, Agent99 offers media training services to help develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.
Once mastered, journalists will come back to you again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand offering across to your target audience in a meaningful way. 
Our bespoke half day or full day sessions (for one up to six people) offer: 
1/ Key message development
It might sound obvious, but so many people go into an interview unprepared and not knowing what they want to say. This allows the journalist to dictate the entire direction of the interview, and you risk not receiving any benefit for your time or expertise. Our session will cover key message preparation so that you can ensure they are top of mind in your responses, and that you get the outcome you want – every time.
2/ Understanding the media landscape and handy do’s and don’ts
The media landscape has changed markedly. We help you to understand how journalists work, what they need to create a successful story, and give you some practical do’s and don’ts so that you are completely prepared.
3/ Bespoke interview scenarios to camera
One of the most common fears associated with interviews is the risk of being asked a tough question. We create bespoke scenarios and questions (both easy and challenging!) to help you feel confident at every interview opportunity.
We work with our professional ex-TV journalists to take you through these scenarios in a mock interview style. We will then play these back to provide valuable feedback. We will go through a number of these scenarios until you walk out feeling like a pro!
4/ Feedback post training
Once the session is complete, we will send you personal pointers and areas for improvement so that you can keep practicing.
We will also supply you with our media training guidelines to refer to at any time in the future.
5/  Media Training Pricing
Media training sessions (in Sydney, ex travel costs) commence at $1,500 plus GST. To find out more about our packages that will help you become a seasoned interview pro, get in touch with us today.
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