KohabÂ
Mission
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Kohab is the world’s first digital platform, community and marketplace for property co-ownership, connecting friends, family and like-minded individuals with the right property and enabling them to co-buy together.
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Agent99 was tasked with launching Kohab into the Australian market, in addition to educating the prospective audience through earned media exposure.
Solution
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Agent99 launched the brand into market with a successful event attended by top tier media, investors and stakeholders.Â
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In order to increase brand awareness and educate the market, Agent99 developed a comprehensive PR strategy to gain exposure across national TV, print and digital media.
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As a new concept, Agent99 offered co-founders David Dawson and Darren Clark as experts in their field to support coverage with facts about the platform and co-ownership model.
Results
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Within the first week, Agent99 secured 42 pieces of coverage across TV, radio and online.
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Throughout the first month of the campaign, Agent99 secured 76 pieces of coverage.
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Broad depth of coverage across The Today Show, 7 News, Sydney Morning Herald, Australian Financial Review, The Age, Real Estate Business and Sky News Real Estate.
