Order In
Mission
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Order-In is an online corporate catering platform that aims to make ordering food for the office simpler than ever,Â
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In a highly competitive sector, Order-In needed to grow their visibility and increase brand awareness to reflect their industry dominance within key audiences, and this is where Agent99 came in.
Solution
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To guarantee effective cut-through, Agent99 developed and executed a creative strategy that would target both the B2B and B2C market. The three-pronged approach catered to the key audiences via media/influencer outreach and activations at key times of the year, leveraging ‘natural’ calendar dates and company milestones as hooks for stories.
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Agent99 developed a strategic media release series and exclusive angles including for example, ‘7 tips to catering to special dietary requirements in the office’.
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Social Media Influencer kits were distributed to highly engaged and relevant recipients to celebrate Order-In’s birthday and garner social media engagement around the platform’s growth in the ‘office treats’ category.
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Company announcements were made at key times including Order-In’s historic acquisition by global venture capital giant Rocket Internet.
Results
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Over the length of the campaign 100+ pieces of unique coverage were secured, where the KPI was an anticipated 25% of that.
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Audience reach of 19 million+ was achieved, 17 x the KPI set.
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The brand reported an 11% boost in online direct referral traffic, largely as a result of the campaign.
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To target the relevant B2C audience, Agent99 secured pieces including the likes of Channel 9 News, Herald Sun Newspaper, Woman’s Day Magazine and numerous social media influencers.
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The B2B market was reached through outlets including My Business Magazine, Start-Up Daily, and Business Review Australia.
