Sam Cawthorn 
“Storyshowing” Book Launch

Mission

  • Sam Cawthorn is an Australian motivational speaker, CEO and Founder of Speakers Institute and Speakers Tribe, international best-selling author and both young Entrepreneur of the Year and Edupreneure of the Year.

  • Following the success of the previous campaign, Sam tasked Agent99 with launching his latest book, ‘Storyshowing’.

Solution

  • Agent99 developed targeted angles, pitching them to relevant verticals to gain exposure for the book across media outlets.

  • Agent99 positioned Sam as a body language expert, offering his comments on breaking news stories.

  • Utilising key business influencers, Agent99 sent them the book, securing coverage in front of key audiences.

Results

  • Within the first month of the campaign, ‘Storyshowing’ was #2 best-selling book in Australia.

  • Agent99 secured 61 pieces of coverage, against a KPI of 30-40.

  • Reach of over 10 million.
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