SolernoÂ
Celebrazione Dell’Arancia Rossa
Mission
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To celebrate the blood orange season, Solerno held a ‘Celebrazione dell’ Arancia Rossa’ activation at Capriccio Osteria.
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Solerno engaged Agent99 to drive foot traffic to the launch event, and subsequently raise the profile and awareness of the Solerno brand.
Solution
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Extensive media relations and outreach to relevant outlets along with key influencers was rolled out by Agent99Â
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Creative Solerno media kits were distributed to extend reach for the event beyond the launch attendees channels
Results
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65+ pieces of unique coverage were achieved
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3.1 million people were reached across all outlets
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25 unique social media posts and stories were posted from the event to achieve an overall reach of 201,000.
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2,500 likes, comments and shares on launch night via a creative hashtag competition across Instagram saw huge engagement to kick start the event’s awareness.
