Vanessa Stoykov

Mission

With a book deal secured and slated for release mid-2018 with global publisher Wiley, finance expert Vanessa Stoykov wanted to raise her profile and launch her personal branded channels outside of her businesses in anticipation.
For a number of years, Vanessa’s mission has been to save Gen X and Y from being unable to afford retirement. Agent99’s mission was to secure relevant media and marketing opportunities to help Vanessa spread her message to everyday Australians.
Following a successful initial campaign, Agent99 was appointed to assist lead the PR and Marketing elements of her debut book launch.

Solution

With this issue being relevant to a vast majority of Australians, Agent99 developed an approach that would allow Vanessa to engage with a large audience through targeting mainstream media.
To generate nationwide coverage, Agent99 recommended, executed and leveraged owned research relating to Vanessa’s key messages.
Profile pitching of Vanessa in targeted publications was implemented concurrently to increase awareness and recognition of her expertise in the finance sector, and drive book sales.

Results

Within the initial three months, over 60 pieces of unique earned media coverage was published in key outlets.
The research led to profiling across nationwide outlets including Studio 10, News.com.au, Daily Mail, Woman’s Day and Women’s Health.
Regular segments with Channel 9’s Today Show was secured, as well as Vanessa being paid via an editorial partnership with NewsCorp’s Body+Soul.
Over 5 million people were reached.
This investment in Vanessa’s personal brand led to her book publisher developing additional assets to provide to their book-sellers in the lead up to her book launch, which played a part in securing deals with Big W and other large-scale distributors.
Through integrated marketing, PR and social media efforts, Vanessa continues to solidify her position as the one expert who will ‘save Gen X from an uncomfortable retirement’.
The book launch was covered in top-tier media including Sydney Morning Herald, AFR, Money Magazine and Channel 9’s Today Show.
Within two weeks of the book launching it was #3 on the Australian best-seller book list.

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Vanessa Stoykov

Mission

With a book deal secured and slated for release mid-2018 with global publisher Wiley, finance expert Vanessa Stoykov wanted to raise her profile and launch her personal branded channels outside of her businesses in anticipation.

For a number of years, Vanessa’s mission has been to save Gen X and Y from being unable to afford retirement. Agent99’s mission was to secure relevant media and marketing opportunities to help Vanessa spread her message to everyday Australians.

Following a successful initial campaign, Agent99 was appointed to assist lead the PR and Marketing elements of her debut book launch.

Solution

With this issue being relevant to a vast majority of Australians, Agent99 developed an approach that would allow Vanessa to engage with a large audience through targeting mainstream media.

To generate nationwide coverage, Agent99 recommended, executed and leveraged owned research relating to Vanessa’s key messages.

Profile pitching of Vanessa in targeted publications was implemented concurrently to increase awareness and recognition of her expertise in the finance sector, and drive book sales.

Results

Within the initial three months, over 60 pieces of unique earned media coverage was published in key outlets.

The research led to profiling across nationwide outlets including Studio 10, News.com.au, Daily Mail, Woman’s Day and Women’s Health.

Regular segments with Channel 9’s Today Show was secured, as well as Vanessa being paid via an editorial partnership with NewsCorp’s Body+Soul.

Over 5 million people were reached.

This investment in Vanessa’s personal brand led to her book publisher developing additional assets to provide to their book-sellers in the lead up to her book launch, which played a part in securing deals with Big W and other large-scale distributors.

Through integrated marketing, PR and social media efforts, Vanessa continues to solidify her position as the one expert who will ‘save Gen X from an uncomfortable retirement’.

The book launch was covered in top-tier media including Sydney Morning Herald, AFR, Money Magazine and Channel 9’s Today Show.

Within two weeks of the book launching it was #3 on the Australian best-seller book list.

Choose the right PR Agency

Agent99’s Secrets

Subscribe to our news round up here

Vanessa Stoykov

Mission

With a book deal secured and slated for release mid-2018 with global publisher Wiley, finance expert Vanessa Stoykov wanted to raise her profile and launch her personal branded channels outside of her businesses in anticipation.

For a number of years, Vanessa’s mission has been to save Gen X and Y from being unable to afford retirement. Agent99’s mission was to secure relevant media and marketing opportunities to help Vanessa spread her message to everyday Australians.

Following a successful initial campaign, Agent99 was appointed to assist lead the PR and Marketing elements of her debut book launch.

Solution

With this issue being relevant to a vast majority of Australians, Agent99 developed an approach that would allow Vanessa to engage with a large audience through targeting mainstream media.

To generate nationwide coverage, Agent99 recommended, executed and leveraged owned research relating to Vanessa’s key messages.

Profile pitching of Vanessa in targeted publications was implemented concurrently to increase awareness and recognition of her expertise in the finance sector, and drive book sales.

Results

Within the initial three months, over 60 pieces of unique earned media coverage was published in key outlets.

The research led to profiling across nationwide outlets including Studio 10, News.com.au, Daily Mail, Woman’s Day and Women’s Health.

Regular segments with Channel 9’s Today Show was secured, as well as Vanessa being paid via an editorial partnership with NewsCorp’s Body+Soul.

Over 5 million people were reached.

This investment in Vanessa’s personal brand led to her book publisher developing additional assets to provide to their book-sellers in the lead up to her book launch, which played a part in securing deals with Big W and other large-scale distributors.

Through integrated marketing, PR and social media efforts, Vanessa continues to solidify her position as the one expert who will ‘save Gen X from an uncomfortable retirement’.

The book launch was covered in top-tier media including Sydney Morning Herald, AFR, Money Magazine and Channel 9’s Today Show.

Within two weeks of the book launching it was #3 on the Australian best-seller book list.

Choose the right PR Agency

Agent99’s Secrets

Agent99’s News Round Up

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