About Our Team
Founder and Agency Director, Sharon Zeev Poole heads up the business. Having worked internationally on high profile brands such as Warner Bros. Pictures and Starbucks Coffee, Sharon brings over a decade of experience, ideas, creativity and connections to the company.
With a strong belief in developing new talent in the communications space, Sharon regularly lectures to Marketing (Masters) and MBA students at the University of New South Wales.
Working closely with all clients on brand strategy, integration and issues management, Sharon manages a team of highly skilled staff with experience across a wide range of industries. From FMCG to tourism and hospitality, food and beverage, beauty, health, not-for-profit and publishing, to corporate B2B.
If you were to look up the definition of an ‘Agent99 PR star’ in the dictionary, this is what you’d find:
1. Strategic, focussed, determined, hard working, creative.
2. Persistent in achieving results that exceed clients’ expectations.
3. Fun loving, a little nutty, peppered with quirky.
We love the diversity of our team. Big picture strategic thinkers, voracious media consumers, social media types, and above all, excellent publicists. This mix allows us to conquer any challenge that comes our way.