While many agencies within the PR industry still report on vanity metrics such as reach and number of clips achieved, this year, Agent99 has taken a bold step forward with a brand relaunch that reinforces our commitment to creating measurable impact for our clients.
We are thrilled to announce our fresh new look, a revamped website, and an updated tagline: “Smart Ideas with Impact”. This relaunch marks a pivotal moment in our journey as we continue to lead the charge in delivering results-driven campaigns for both consumer and corporate brands.
At Agent99, we’ve always believed that PR should do more than just build brand awareness—it should have a tangible, measurable impact on a business. In an era where it’s easy to get caught up in flashy trends, we are doubling down on what truly matters, which is driving results that make a genuine difference to our clients’ businesses. We’ve built a strong reputation for developing campaigns that not only elevate brands, but also generate real-world outcomes, from increasing website traffic and boosting SEO rankings, to driving conversions and sales.
As the Founder and Director of Agent99, and a proud CPRA Fellow, I’ve seen firsthand how the PR industry has changed in recent years. From the challenges posed by the cost-of-living crisis to shifting consumer behaviours and tight marketing budgets, agencies have had to adapt quickly to meet new demands. But here at Agent99, our approach remains steadfast, we are focused on delivering campaigns that exceed KPIs and demonstrate the direct impact they have on our clients’ goals. In fact, we believe that in today’s economy, it’s more critical than ever to not only execute strong campaigns but also measure and prove their effectiveness. And we have all the tools to do so, right at our fingertips.
As we head into 2025, we’re excited about the future, and the impact we can make for our clients through our unwavering commitment to PR that performs.
To ensure that any agency your brand works with in 2025 is guided to proving impact, here are our top three tips:
If you’d like to chat more about what our relaunch and brand promise can mean for you and your business, please get in touch today.
Sharon Zeev Poole
