Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver
While many agencies within the PR industry still report on vanity metrics such as reach and number of clips achieved, this year, Agent99 has taken a bold step forward with a brand relaunch that reinforces our commitment to creating measurable impact for our clients.
We are thrilled to announce our fresh new look, a revamped website, and an updated tagline: “Smart Ideas with Impact”. This relaunch marks a pivotal moment in our journey as we continue to lead the charge in delivering results-driven campaigns for both consumer and corporate brands.
At Agent99, we’ve always believed that PR should do more than just build brand awareness—it should have a tangible, measurable impact on a business. In an era where it’s easy to get caught up in flashy trends, we are doubling down on what truly matters, which is driving results that make a genuine difference to our clients’ businesses. We’ve built a strong reputation for developing campaigns that not only elevate brands, but also generate real-world outcomes, from increasing website traffic and boosting SEO rankings, to driving conversions and sales.
As the Founder and Director of Agent99, and a proud CPRA Fellow, I’ve seen firsthand how the PR industry has changed in recent years. From the challenges posed by the cost-of-living crisis to shifting consumer behaviours and tight marketing budgets, agencies have had to adapt quickly to meet new demands. But here at Agent99, our approach remains steadfast, we are focused on delivering campaigns that exceed KPIs and demonstrate the direct impact they have on our clients’ goals. In fact, we believe that in today’s economy, it’s more critical than ever to not only execute strong campaigns but also measure and prove their effectiveness. And we have all the tools to do so, right at our fingertips.
As we head into 2025, we’re excited about the future, and the impact we can make for our clients through our unwavering commitment to PR that performs.
To ensure that any agency your brand works with in 2025 is guided to proving impact, here are our top three tips:
- Ensure the agency is confident in what to measure, why, and how: Each campaign in terms of what should be tracked, and the rationale, varies vastly based on the brief and objectives. Asking questions around this before commencing work with an agency is an efficient way to ensure they understand your business needs, and understand how to measure the impact of each activity effectively.
- Set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) KPIs: Having all parties aligns on the markers of impact is critical from the outset of any campaign. Both the client and agency should know what success looks like, and agree on how to track this, before you commence working together. For example, if your goal is to increase sales and drive website traffic, by how much and by when is everyone aiming to achieve this? Setting these KPIs will also make it simpler for you to monitor the progress along the way, rather than just at the end of the campaign, when it’s often too late to change directions.
- Schedule reoccurring meetings to discuss how these SMART KPIs are tracking: Especially during busy periods, meetings for the agency to report on progress can be forgotten or overlooked. Setting up recurring meetings at the beginning of the campaign means they are in the diary, and there is ample preparation time for thorough reporting and analysis to be done.
If you’d like to chat more about what our relaunch and brand promise can mean for you and your business, please get in touch today.
Sharon Zeev Poole
