What is it like working at a PR agency in 2025?
The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at a PR agency is more dynamic, fast-paced, and digitally-driven than ever before. Whether you’re interested in corporate PR, restaurant PR, or influencer marketing in Sydney […]
Top Five Most Common PR Misconceptions
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone calls solving a problem in 30 seconds. In 2025, it’s far more complex. Even though PR plays an integral role in shaping how organisations are […]
How have PR agencies evolved in the past decade?
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press release seems pretty primitive now in the age of AI and social media. We used to have to call a reporter to pitch a story, […]
Agent99 Has Rebranded!
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such as reach and number of clips achieved, this year, Agent99 has taken a bold step forward with a brand relaunch that reinforces our commitment to […]
Wellness at Work: Relationships and Wellbeing
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships & Social Wellbeing in the workplace. This blog series on Wellness at Work was introduced after we saw the ways in which a few hard […]
Wellness at Work: Hobbies and Extra Curriculars
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities that we look forward to, in order to break up the humdrum of the everyday 9-5. So this week, we’re focussing on how having a […]
Wellness at Work: Mental Health
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think that mental health is an important issue for businesses, but only 50% believe that their workplace is mentally healthy. Additionally, Australian companies spend an estimated […]
Wellness at Work: Organisation
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the commencement of a new year, and the fact that all of us felt a common thread when we got back into the office post holidays, which […]
Wellness at Work: Mindfulness and Meditation
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can get stressful, especially if we have several campaigns launching at the same time, which always seems to happen! It’s important to cultivate a mindfulness practice […]
Wellness at Work: Work/Life Balance
When I finished my university degree last year, I wholeheartedly felt ready to start working full time. However, I didn’t realise how difficult it would be transitioning from university life to working full-time in a PR agency. Especially, considering I spent two years of my degree affected by COVID-19 in lockdown and working from home […]
