The importance of earned media in today’s advertorial society
In today’s society where sponsored content is everywhere you look, it could be easy to entertain the idea that earned media is losing power by being drowned out by paid […]
How to rebrand like a pro
If you haven’t heard, we refreshed our brand recently! We dropped ‘PR’ from our logo to ‘Agent99’ and launched a dynamic new website that communicates our brand’s offering via rich […]
Why a holiday is as good as change
It’s an age old saying, ‘change is as good as a holiday’, but returning to Agent99 HQ after being fortunate enough to take seven weeks off to travel, I can […]
My first internship experience in Sydney
My name is Jonas, and I am from Denmark. I just started an internship with Agent99 for the next three months. Last semester I went to Deakin University in Melbourne […]
We share the secret weapon to getting ahead of the competition this Christmas and New Years
Tis the season for giving and making resolutions, so here at Agent99 we are resolving your fear of rolling out a communications campaign during the Christmas and New Year period. […]
How to encourage innovation and creativity within your team
Innovation and creativity are the key to any businesses growth and overall success, yet many workplaces don’t put enough focus on the two. Here at Agent99 we recognise how an […]
5 Ways to make a good impression on the phone
I know what you’re thinking. Who cares about phone etiquette anymore when everything is online? Business may happen more and more online but last time I checked, most offices have […]
How do you define a news angle? What makes the news?
Clients who have little to no experience with public relations, and often new recruits to the Public Relations (PR) Industry, tend to confuse advertising with PR. PR/Publicity is defined as […]
Top Five Public Awareness Campaigns
Like regular businesses, NGOs and NonProfits rely on PR to get their message out there and secure funding. Below are five of the most successful public awareness campaigns of the […]
7 PR Campaigns that have taken over Social Media and the World
If you still doubt the power of social media, it’s time to think twice. Recent campaigns show the extent to which social media allows PR campaigns to garner serious awareness, […]
How to write a PR Brief?
As an established PR firm with over eight years under our belt in the Australian market, we are very fortunate to be contacted weekly by different organisations to look at […]