Proven Content Creation Tips and Tricks to Help Grow Your Brand
As a marketer for many years now, I’ve heard the term ‘content is king’ ad nauseum. The statement might be true, but for many brands, what does that actually mean? […]
As a marketer for many years now, I’ve heard the term ‘content is king’ ad nauseum. The statement might be true, but for many brands, what does that actually mean? […]
This idea of utilising social media influencers is becoming more appealing to brands each and every day. But with this comes greater responsibility and investment. A few weeks ago, we […]
At Agent99, we have a very distinct brand personality. Inspired by the character ‘99’ in the 60s TV series Get Smart, our brand stands for being clever, sassy and outcomes driven, […]
Ten years ago, the word “influencer” was commonly associated with bikini models, pouted lips and tanned skin. Today, YouTubers, Celebrities, TikTokkers and Content Creators all fall under the “influencer” banner […]
This week, Smart Company published a business advice article from Sharon Zeev Poole on how to tailor your brand’s marketing in a time of crisis: I remember sitting down with […]
‘Diversity’ was a buzzword introduced to foster inclusion in the workplace, however these days true value has been identified in encouraging diversity. Here are some compelling reasons why diversity IS […]
Our friends at Meltwater Media Monitoring have published a piece about how social media influencers and content creators are not the same thing, and why understanding the difference will help […]
In troubling circumstances like the Coronavirus pandemic, many people have undoubtedly wondered why some PR and Marketing businesses are surviving and thriving, and why others are having to close up […]
Being born in the late 90s I was frequently told I wasn’t a genuine ‘millennial’ or 90s kid…and not technically being a 21st Century baby, I didn’t really fit the […]
When I started Agent99 over 13 years ago, I ran the business from home for 3.5 years. I had two full time employees working remotely and had all the server […]
Sustainability is becoming increasingly important in our day-to-day lives; as Aussies are embracing technology more than ever due to COVID-19 and our climate and environmental surroundings are also changing continuously […]
At Agent99, I have the privilege of holding the title of, ‘Captain Culture’. In this role, I ensure our agency has a number of cultural initiatives in place, and that […]
Before I started my internship with Agent99, I had never worked remotely, with the exception of university group assignments. Even before the days of lockdown, no one was interested in […]
2020 has definitely been a year of significant disruptions – from how we interact with each other, to how we work. Consumers have had to adapt quite quickly (particularly late […]
There are many similarities in skill sets between public relations and SEO – it’s about creating great content and reaching out to develop relationships with the ultimate goal of boosting […]
2020 has been a big year for social media, with businesses around the world having to lean heavily on their social media strategies to make up for the downturn of […]
Our formidable Founder and Director, Sharon Zeev Poole, has made B&T’s Women in Media Awards 2020 Shortlist in the Public Relations category! Sharon is being recognised for her incredible work […]
For many businesses, a website is your hub to showcase your brand, your services, your history (and successes) and how prospective clients can contact you. Ultimately, it’s a platform to […]
Setting and maintaining habits is always something I felt I had been good at. I like knowing what I am going to be doing each day and try to be […]
When you’ve run a PR agency for over 13 years and you’ve been in the game for 21… you’ve seen and heard it all. A few times…. Jail terms and […]
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