The secrets to making your product launch stand out from the crowd
Product launches are a dime a dozen these days, with new brands and new product lines popping up seemingly every day. Add to this the fact that media are constantly […]
The secrets to making your product launch stand out from the crowd
Product launches are a dime a dozen these days, with new brands and new product lines popping up seemingly every day. Add to this the fact that media are constantly […]
Influencer or Fraud?
If you’re on one of the main social media networks – which you most likely are (i.e. Facebook, Youtube and Instagram), then you are no stranger to online influencers. Yes, […]
Paid vs Earned Media and Why You Need Both to Create an Impactful Campaign
When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. […]
How to leverage quirky holidays for your brand
Finding reasons or hooks for producing content can be tricky, but thanks to the myriad of interesting official days of the year, you can engage with your audience in quirky […]
The 7 things media looks for in a good story
The internet is full of news and it can literally can come from every corner nowadays. We receive news even when we don’t consciously seek it. Especially while we’re scrolling […]
How to effectively communicate and earn respect within a team
At Agent99, we are a close-knit, hardworking team that relies on each other to produce our results. If we aren’t effectively communicating with one another, especially if we are working […]
How to squeeze the most out of a brainstorming session
Have you ever come out of a brainstorming session feeling more lost than before? Maybe you have had a team meeting that felt like a waste of time? Did it […]
How Instagram stories can boost a campaign and build brand awareness
With social media evolving every day, a trend that’s emerged recently is the ‘story’ function on Instagram. If you’re not yet aware, stories are seconds long videos or images that […]
Small vs. Large PR agencies – what’s the difference?
When a brand is looking to hire a PR company, often one of the first decisions they need to make is whether they want to appoint a small or large […]