The biggest lessons I’ve learned in marketing during the pandemic
As a continuation to Agent Amelia’s blog post last week on her biggest lessons learned in PR during the pandemic, I’ll be sharing the biggest lessons I’ve learned in marketing […]
Things I Learnt While Doing an Internship Online
Over the past 3 months I was very grateful to have been given the opportunity to complete an internship at Agent99 PR. Throughout my time working with the team, I […]
From India to Australia: My Experience as an International PR Intern
As an international student from India, I always wanted to venture out into Australia, explore the wider communications industry and just generally learn about workplace culture. Agent99 gave me this […]
Proven Content Creation Tips and Tricks to Help Grow Your Brand
As a marketer for many years now, I’ve heard the term ‘content is king’ ad nauseum. The statement might be true, but for many brands, what does that actually mean? […]
The New Era of Influencers – Part 2 A Guide For Influencers Getting Started
This idea of utilising social media influencers is becoming more appealing to brands each and every day. But with this comes greater responsibility and investment. A few weeks ago, we […]
Tips on giving your business a personality to endear yourself to customers
At Agent99, we have a very distinct brand personality. Inspired by the character ‘99’ in the 60s TV series Get Smart, our brand stands for being clever, sassy and outcomes driven, […]
The New Era of Influencers – What I Learned Attending PRIA’s New Code of Conduct for Influencers Webinar
Ten years ago, the word “influencer” was commonly associated with bikini models, pouted lips and tanned skin. Today, YouTubers, Celebrities, TikTokkers and Content Creators all fall under the “influencer” banner […]
“Be Sensitive, Not Silent” Finding Genuine Ways of Communicating with Your Audience Through Recovery
This week, Smart Company published a business advice article from Sharon Zeev Poole on how to tailor your brand’s marketing in a time of crisis: I remember sitting down with […]
The Diversity Equation: Why Diversity Within a Business Leads to Success
‘Diversity’ was a buzzword introduced to foster inclusion in the workplace, however these days true value has been identified in encouraging diversity. Here are some compelling reasons why diversity IS […]
Why Your Idea of Influencer Marketing is Outdated
Our friends at Meltwater Media Monitoring have published a piece about how social media influencers and content creators are not the same thing, and why understanding the difference will help […]
How to Create Strong and Long-term Relationships with Clients
In troubling circumstances like the Coronavirus pandemic, many people have undoubtedly wondered why some PR and Marketing businesses are surviving and thriving, and why others are having to close up […]