Agent99 selected 40Res as the first recipient of its newly created pro-bono Food & Beverage Accelerator Program, launching a three-month strategic communications campaign to support the new wine bar and restaurant.
The campaign aimed to build brand awareness, generate media coverage and reviews, and drive customer visitation during the campaign period and beyond.
Agent99 launched 40Res’ new HI-RES degustation menu, reinforcing the restaurant’s status as a culinary innovator and positioning chef Josh Raine as a leader in the Sydney dining scene, leaning on his experience as the Executive Chef at Tetsuya.
An exclusive media evening gave top journalists a first taste of the elevated yet approachable experience, establishing HI-RES as a bold new offering and generating strong media buzz, while giving Sydney’s diners a new reason to return to the venue.
Major individual website traffic spikes during the campaign period attached to media features in high-reaching publications.
Pieces of coverage from top tier Sydney food and lifestyle media publications including SBS Food, Australian Traveller, Sitchu, and more.
People reached through editorial media coverage.
Average website traffic increase during the overall campaign.
