Driving Digital Impact: What Does Success Look Like?
So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your owned channels, are your conversion channels up to scratch, evaluating your content, and creating expert channels. However, what does success in digital PR actually look […]
Driving Digital Impact: Creating Expert Channels
Calling all businesses and entrepreneurs who are masters in their field…how do you keep your audience interested in what YOU have to offer? Do you engage with them via a weekly newsletter? Do you run in-person events or seminars to share your expertise? How about increasing your digital impact, what does that look like? If […]
Driving Digital Impact: Evaluating Your Content
In recent weeks, our blog series has looked into the intricacies of Digital PR and how to optimise your brand’s online presence through conversion channels, mastering your owned channels and leveraging social media for success. Now, brands are required to create a greater omnipresence of communication to leverage their audience and increase their exposure […]
Driving Digital Impact: Are your conversion channels up to scratch?
So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via social activity, and how to audit your website and see how it’s performing in terms of google. But what happens once your potential consumer arrives […]
Driving Digital Impact: How to Audit Your Owned Channels
Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your brand or company’s online presence and the steps to determining how you rank against your competitors digitally. An audit is essential to do before you […]
Driving Digital Impact: How to ‘Own’ Your Owned Channels
I’m going to take a guess about your character, and I know we’ve just met so this may seem strange, but I think you’re a savvy shopper. You love to leverage the internet to research everything there is to know about a product or a holiday package before you click ‘buy’. You could scroll through […]
Driving Digital Impact: How to Leverage Social Media for Success
Have you been thinking about how your brand or business can benefit from the ever-growing social media channel-sphere? Over the last decade, the digital landscape has changed significantly and platforms such as LinkedIn, Facebook, Snapchat, Instagram, and more recently TikTok have emerged. These channels now play an important role in digital PR, which can offer […]
Driving Digital Impact: What’s the Deal with Digital PR?
What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence, or potentially going ‘viral’ with an idea or story, genuine digital impact is rarely ever so straightforward or tied to one platform alone. Rather, digital […]
PR Events: Consumer vs. Trade
Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for connecting with relevant stakeholders. We’ve discussed various forms of PR events including digital events, media & influencer previews, new product launches and media famils. This […]
PR Events: The Beauty of Media Famils
Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak up every second of it and leave with a renewed passion for the brand and a broader understanding of it as a whole. Sound good? […]
