Building a Strong Relationship with Your PR Agency: Best Practices
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications company in Sydney or Australia, or seeking to refine your online PR strategy, building a strong relationship with your PR agency is pivotal. Drawing insights […]
5 ways a PR agency can build brand reputation
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can be made or broken in a single click, building a strong brand presence is more important – and more complicated – than ever before. That’s […]
B2B PR: How to prepare for a B2B PR campaign
Now that you have more of an understanding about what B2B PR is, the key elements of B2B PR, and if it’s right for you, we’re going to dive into what you need to prepare before kick-starting a B2B PR campaign. Like all PR campaigns – whether it is B2C or B2B focused – knowing […]
B2B PR: Should I Engage a PR Agency?
So now that you’ve read all about B2B PR and have decided that it’s right for your brand, the next question that might be on your mind is “should I hire a PR agency?” While it may be tempting to try your hand at managing a B2B PR campaign on your own, then there are […]
B2B PR: Should I Get Media Training?
If you or your organisation are looking into B2B Public Relations and determining whether it might be the next step in your marketing plans, there are a few things you should consider before you get started. Firstly, after you’ve ensured that B2B PR is right for your business, and whether or not you are comfortable […]
B2B PR: How important is it to grow my online profile?
The aim of B2B PR is to elevate the reputation and credibility of either yourself as an expert or an organisation, selling your services or goods to other organisations. In today’s digital world, it’s so important to have a strong online profile so people can seek you out. Although anyone can ‘exist’ online, this doesn’t […]
B2B PR: How will it impact my business?
After focusing on the foundations of B2B PR, its key components, and how you know if it’s right for your brand, we can now focus on the impact and results B2B PR can produce. We have established that a solid PR strategy can escalate a business and assist it to scale to new heights within […]
B2B PR: The Key Components of a B2B PR Campaign
Now that we understand more about what a B2B Campaign is, and you have determined that it’s right for your business, we can get into the specifics of what B2B campaigns entail. B2B campaigns rely on connections between businesses and stakeholders, so it’s up to the success of the campaign to build on these networks […]
B2B PR: How do I know it’s right for my brand?
Now that we’ve discussed what B2B public relations and thought leadership actually is, the next step is to determine whether or not it’s right for your brand. The aim of B2B PR is to elevate the reputation of your organisation within its own sector, and at Agent99, before we commence any B2B campaigns, we like […]
B2B PR: What is it?
Public Relations is all about building relationships and creating meaningful communications between an organisation and their target audience. And while typically people associate this with promoting goods or services directly to the public (B2C PR) there are many fantastic ways that business-to-business (B2B) companies can utilise PR to help grow their brand and achieve similar […]
