What Makes an Event “Newsworthy” And How Do You Achieve Media Attention for Your Corporate Event?
When it comes to event planning, many brands think that simply pulling together a polished, professional function is enough to secure coverage. The truth? It’s not. Journalists don’t exist to promote your business—they exist to tell stories. If your event doesn’t have a story that’s relevant, timely, or impactful, chances are it won’t see the […]
Maximising Trade Show Spend: How to Drive Visibility Beyond the Expo Floor
Trade shows can be one of the most powerful marketing tools in a brand’s calendar. They’re the ultimate stage for showcasing innovation, sparking conversations, and landing high-value connections. But here’s the reality: if your investment in a trade show ends when the booth gets packed down, you’re cutting your potential impact short. Too often, businesses […]
The B2B Buyer Journey: How to Use Events to Move Decision-Makers
The corporate world is a competitive one. Trying to influence the movers and shakers that make the world go round is not for the faint of heart. To stand out, businesses must create meaningful experiences that meet decision-makers where they are – which means following them along their buyer journey and tailoring tactics depending on […]
How to Measure What Matters: Real ROI From B2B and Corporate Events
When it comes to B2B and corporate events, it’s easy to get caught up in the excitement of the moment. A buzzing room, a polished set-up, and a flood of photos on LinkedIn might feel like a win. But here’s the truth: those surface-level signs of success don’t mean much if you can’t prove return […]
How to Choose the Right Type of Corporate or B2B Event for Your Goals
How to Choose the Right Type of Corporate or B2B Event for Your Goals In today’s fast-paced business world, event planning is no longer just about putting people in a room and hoping for the best. The right corporate or B2B event can create meaningful connections, generate media buzz, and deliver tangible results for your […]
How to Actually Engage Employees at Your Corporate Event
Let’s face it—most corporate events are about as exciting as lukewarm tea. A few dull speeches, the obligatory cheese platter, and boom—half the room has mentally checked out before the keynote is even done. At Agent99, we’re a Communications Agency in Sydney that’s been in the trenches of event planning for over 15 years. We […]
What to Do After Your B2B Event to Drive Results
Your B2B or corporate event might be over, but if you think the job’s done, think again. In fact, the post-event phase is where the real results are made. It’s also where smart brands set themselves apart, turning short-term engagement into long-term business value. At Agent99, we know that great event planning doesn’t end when […]
The Top Five Mistakes People Make When Organising Corporate & B2B Events (and How to Avoid Them)
Organising a successful corporate or B2B event isn’t just about great venues and gourmet catering. It’s about creating meaningful moments that connect your brand with the right audience and deliver real business impact. At Agent99, we’ve worked with leading brands across B2B, food and beverage, and lifestyle sectors to deliver high-performing events that generate results. […]
How To Plan a Corporate or B2B Event
Corporate events have evolved far beyond traditional boardroom meetings and networking drinks. In today’s competitive business landscape, successful B2B PR strategies rely heavily on well-executed events that create meaningful connections, drive brand awareness, and generate measurable business outcomes. Whether you’re hosting a thought leadership panel or celebrating a company milestone, strategic event planning can transform […]
B2B and Corporate Events 101: What You Need to do Before you Start
If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to spark conversations, build relationships, and move the needle on brand objectives. Whether it’s an executive roundtable, a product launch, or a high-impact summit, thoughtful planning […]
