The Top 5 PR Trends for 2023
Viral TikTok sound bites, Billionaire Twitter takeovers, quiet quitting. It’s been a year. And if you work in PR, it has certainly been a rollercoaster keeping up with the dissemination of news, public sentiments, and trends. Despite all this, a new year means exciting opportunities for change and growth. With the promise of a fresh […]
Best Thought Leadership Campaigns of the Past Year
With the rise of social media and online platforms, it seems like anyone can claim to be an ‘expert’ these days. We are bombarded with content from the latest fitness expert who says they can help us lose 10kg in a matter of weeks, or the entrepreneur that can make us millions in months. It […]
The Biggest PR Disasters of 2022
For a communications professional, watching a PR crisis hit is kind of like watching Dr Pimple Popper videos. It’s incredibly uncomfortable, yet you just can’t seem to look away. A PR crisis occurs when an event or circumstance (whether anticipated or not) affects your brand in a negative way, thus threatening your reputation or image […]
The Best Booze Campaigns of 2022
We are in the final week of the year and are definitely starting to reach more for the drinks cart, so it seems as good a time as any to reflect on some of the best (and most innovative) booze campaigns for 2022. As stats tell us, more than 86% of the population will drink […]
The Best Publicity Stunts of 2022
Even if you’re not a PR / Marketing professional, chances are you’ve heard of the phrase ‘publicity stunt.’ A publicity stunt is a planned event, idea or concept that marketers use to attract the public’s attention, often taking the form of something hyper creative, controversial or even a little bit ridiculous. The whole purpose of […]
The Best PR Campaigns of 2022
As we head into the final month of 2022, there’s no better way to reflect on the year than to look back at a few of the best PR campaigns of the past 12 months. Whether they were devised and driven by PR agencies, in-house teams or global companies, innovative and eye-catching campaigns are hard […]
Meet The Agents: Meriha Beaton
Spotlight: Meriha Beaton – Senior Account Executive Hello! Meriha here. 😊 I’m the newest Senior Account Executive at Agent99, arriving from Canada in early October. I have a background in journalism and previously worked as a segment producer on a Vancouver-based morning show before applying my media experience to the world of Public Relations. I’ve […]
Meet The Agents: Claire Cooke
Spotlight: Claire Cooke – PR & Social Account Coordinator My name is Claire and I’m a PR & Social Account Coordinator at Agent99 PR. I recently finished up my university degree at UWS studying a Bachelor of Communications, and I’m very excited to be the newest addition to the Agent99 Team, having interned previously in […]
Meet The Agents: Kathleen Quere
Spotlight: Kathleen Quere – Senior Account Executive Hi there! I’m Kathleen Quere (but everyone calls me Kath) and I’m a Senior Account Executive at Agent99 PR. I joined Agent99 in June last year as an Account Executive right before the second Sydney COVID lockdown – I literally only had time to grab my new laptop […]
Meet The Agents: Emilie Lawson
Spotlight: Emilie Lawson, Senior Account Manager Hey there, I’m Emilie – along with being a Senior Account Manager at Agent99, I also carry a few other titles. Those would include ‘Captain Culture,’ ‘Musical Theatre Geek’ or ‘Carb Lover.’ Along with helping lead and execute campaigns on several client accounts, and overseeing some of the training […]
