Why International Brands Should Consider Expanding to Australia
For international brands looking to grow, Australia has quietly become one of the most powerful launchpads in the world. It offers stability, credibility, and an increasingly global influence that far outweighs its population size. But what truly sets Australia apart is its combination of trust, innovation, and opportunity — a trio that makes it a […]
How to Reinvent the Traditional Trade Show Model
For decades, trade shows have been the beating heart of B2B industries. Rows of booths, branded pens, a sea of business cards – and while those familiar sights still exist, the way audiences engage with brands has shifted dramatically. Today’s decision makers don’t just want to be sold to; they want to be engaged, inspired, […]
How to Choose the Right Type of Corporate or B2B Event for Your Goals
How to Choose the Right Type of Corporate or B2B Event for Your Goals In today’s fast-paced business world, event planning is no longer just about putting people in a room and hoping for the best. The right corporate or B2B event can create meaningful connections, generate media buzz, and deliver tangible results for your […]
Stunt vs Strategic: How to Add Creative Flair to Your Corporate or B2B Event Without Being Cringe
When you think “corporate event,” your mind might jump to lanyards, polite applause, and a forgettable cheese platter. But just because an event is B2B or corporate in nature doesn’t mean it should be boring. With the right event planning approach, you can turn any corporate gathering into a dynamic, purposeful experience. In fact, if […]
The Key to Successful Influencer Relations in 2025
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on authenticity, trust, and a strong strategic foundation. As consumer expectations evolve, so too must the approach behind every campaign. Whether you’re partnering with creators on […]
Agent99 Has Rebranded!
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such as reach and number of clips achieved, this year, Agent99 has taken a bold step forward with a brand relaunch that reinforces our commitment to […]
Farewelling 2021 with a Full Heart, Team and Roster of Clients
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays to begin, you’re not alone. As we look to embrace a relaxing holiday period, we wanted to take the time to reflect on one of […]
Are Award Entries Worth The Effort?
There’s no doubt that award entries can take a significant amount of effort, and some businesses (especially those who are just starting out) can question whether this time is worth the investment. At Agent99 we’re ecstatic to announce that we have been shortlisted as finalists for the 2019 Public Relations Institute of Australia Golden […]
Debunking the myths surrounding PR
Do you know exactly what a PR professional does? Unless you’re in the industry, there can often be some confusion around what PR is, how it differs from marketing, whether it’s worth spending on and what exactly we publicists do all day. Here we debunk the many myths surrounding PR: It’s not as glam as […]
How do you become a thought leader?
This month we launched our Agent99 ‘PR and Marketing Masterclass’ webinar series. Our first episode was ‘How to build thought leadership’ which featured Agent99 Director Sharon Zeev Poole and distinguished author, Ted-X speaker, and ghost-writer Catherine Moolenschot. If you missed it, make sure you take a listen to the full episode here. And to make […]
