This week, as part of our team profile series, we find out what makes one of our longest standing Agent99 stars tick!
Nic, tell us a little about yourself and how you ended up in PR?
I’ve always been fascinated with the media industry, and even more so what went on behind the scenes. I volunteered at a local radio station throughout high school, and once I finished year 12, I started working as a radio producer at MIX106.5FM. It was amazing but after a few years of getting up at 3am my body was ready for a change. I took six months off and travelled the world, and when I came back decided to dip my feet into the world of PR, and have loved it ever since!
What’s the best thing about your job?
The variety! There’s something so exciting about never knowing exactly what your day will hold, and being able to work across such a huge range of clients all at once.
What’s the one piece of advice you would give to anyone starting out in our industry?
Be flexible, these days I love that there are so many possible things that could happen in my day, but when I started that was actually quite overwhelming! Being able to prioritise, but being flexible is a must.
Do you have any work rituals you couldn’t live without?
I always kick off my day by reading the main news sites (everything from AFR to Daily Mail..!) to make sure I’m across what’s happening in the world. From there I have a coffee and get stuck into my daily to-do list.
What’s your biggest pet peeve?
People who don’t care, to me, there is nothing more irritating than people who do things that they aren’t invested in.
What’s the funnest campaign you’ve worked on?
That’s a tough one, there’s been so many! It would have to be a tie between the 2017 Buderim Ginger Pride Rally and the Hendrick’s Most Unusually Australian Cucumber campaign. Seeing over 1,500 redheads take over Federation Square in Melbourne, and growing a distinctly Australian cucumber out of iconic ingredients with one of the world’s best gin brands – what could beat those?!
What’s your biggest fear?
Getting too comfortable. In my opinion, when people get too comfortable in any element of their life things become mundane, unexciting and you aren’t challenged enough.
What’s the one thing most people wouldn’t know about you?
I spend a majority of my annual leave money on music festivals, and the rest of my money on food…!