When you think “corporate event,” your mind might jump to lanyards, polite applause, and a forgettable cheese platter. But just because an event is B2B or corporate in nature doesn’t[...]
Let’s face it—most corporate events are about as exciting as lukewarm tea. A few dull speeches, the obligatory cheese platter, and boom—half the room has mentally checked out before the[...]
Your B2B or corporate event might be over, but if you think the job’s done, think again. In fact, the post-event phase is where the real results are made. It’s[...]
Organising a successful corporate or B2B event isn’t just about great venues and gourmet catering. It’s about creating meaningful moments that connect your brand with the right audience and deliver[...]
Corporate events have evolved far beyond traditional boardroom meetings and networking drinks. In today’s competitive business landscape, successful B2B PR strategies rely heavily on well-executed events that create meaningful connections,[...]
If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to[...]
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we[...]
Let’s play a quick game of word association. We say “LinkedIn.” You think… job hunting? Boring corporate posts? Cringe-worthy humblebrags? Yeah. We thought so. But here’s the truth bomb: LinkedIn[...]
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on[...]
