What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence,[...]
Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for[...]
Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak[...]
Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media[...]
The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch,[...]
We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand,[...]
Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all[...]
Monopoly may be the world’s most popular board game in the world, but do you have a horror story or two while playing it? It may have involved a board[...]
Events are one of the most vital parts of public relations – bringing people together to share a unique and memorable experience creates the perfect opportunity for brands to develop[...]
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]
When I finished my university degree last year, I wholeheartedly felt ready to start working full time. However, I didn’t realise how difficult it would be transitioning from university life[...]
When I got married to my husband a few years ago, I knew I was devoting my life to loving and accepting him for who he was. I knew we’d[...]
Picture this: It’s 3pm on a warm January day and you have just finished eating lunch at your desk. You feel a dull ache in your lower back as a[...]
Viral TikTok sound bites, Billionaire Twitter takeovers, quiet quitting. It’s been a year. And if you work in PR, it has certainly been a rollercoaster keeping up with the dissemination[...]
With the rise of social media and online platforms, it seems like anyone can claim to be an ‘expert’ these days. We are bombarded with content from the latest fitness[...]
For a communications professional, watching a PR crisis hit is kind of like watching Dr Pimple Popper videos. It’s incredibly uncomfortable, yet you just can’t seem to look away. A[...]
We are in the final week of the year and are definitely starting to reach more for the drinks cart, so it seems as good a time as any to[...]
Even if you’re not a PR / Marketing professional, chances are you’ve heard of the phrase ‘publicity stunt.’ A publicity stunt is a planned event, idea or concept that marketers[...]
As we head into the final month of 2022, there’s no better way to reflect on the year than to look back at a few of the best PR campaigns[...]
Spotlight: Meriha Beaton – Senior Account Executive Hello! Meriha here. 😊 I’m the newest Senior Account Executive at Agent99, arriving from Canada in early October. I have a background in[...]
Spotlight: Claire Cooke – PR & Social Account Coordinator My name is Claire and I’m a PR & Social Account Coordinator at Agent99 PR. I recently finished up my university[...]
