For decades, brands have competed for attention through advertising, media coverage, search rankings, social visibility and increasingly sophisticated digital marketing strategies. However, the way people discover businesses is changing quickly,[...]
As AI Search transforms how people discover brands online, marketers face a new challenge: how do you measure success when AI doesn’t show rankings? For years, SEO reporting focused on[...]
For years, reputation management has focused on what people find when they search for a brand. Is the first page of Google positive? Are reviews being managed? Is media coverage[...]
The press release is not dead, but on its own, it is no longer enough to build the authority that increasingly influences how brands appear in AI-generated search results. As[...]
Search has changed. For years, brands focused on ranking higher on Google through SEO, paid search and content marketing. Today, people are increasingly asking AI platforms like ChatGPT, Gemini and[...]
A wise man once wrote that the times, they are a-changin’. That wise man was Bob Dylan, and he wrote that in 1964. And while he would hate this comparison,[...]
The entertainment industry has always been built on attention. The challenge now is that this attention is fractured across more platforms, formats and audiences than ever before. A show might[...]
There was once a fairly predictable path to entertainment success. A book needed a strong review. A TV show needed a major newspaper feature, a glossy magazine spread, or a[...]
With today’s fast-moving digital landscape, entertainment audiences don’t just consume culture; they are on the front lines and actively shape it. From viral memes and trending TikTok sounds to online[...]
