In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications[...]
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
You’ve likely heard about a business making waves in the media or seen an influencer share a brand’s story on Instagram, but have you ever wondered how it all happens?[...]
The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications[...]
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
You’ve likely heard about a business making waves in the media or seen an influencer share a brand’s story on Instagram, but have you ever wondered how it all happens?[...]
The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
For a communications professional, watching a PR crisis hit is kind of like watching Dr Pimple Popper videos. It’s incredibly uncomfortable, yet you just can’t seem to look away. A[...]
We are in the final week of the year and are definitely starting to reach more for the drinks cart, so it seems as good a time as any to[...]
Even if you’re not a PR / Marketing professional, chances are you’ve heard of the phrase ‘publicity stunt.’ A publicity stunt is a planned event, idea or concept that marketers[...]
As we head into the final month of 2022, there’s no better way to reflect on the year than to look back at a few of the best PR campaigns[...]
Spotlight: Meriha Beaton – Senior Account Executive Hello! Meriha here. 😊 I’m the newest Senior Account Executive at Agent99, arriving from Canada in early October. I have a background in[...]
Spotlight: Claire Cooke – PR & Social Account Coordinator My name is Claire and I’m a PR & Social Account Coordinator at Agent99 PR. I recently finished up my university[...]
Spotlight: Kathleen Quere – Senior Account Executive Hi there! I’m Kathleen Quere (but everyone calls me Kath) and I’m a Senior Account Executive at Agent99 PR. I joined Agent99 in[...]
Spotlight: Emilie Lawson, Senior Account Manager Hey there, I’m Emilie – along with being a Senior Account Manager at Agent99, I also carry a few other titles. Those would include[...]
Spotlight: Eva Harrington, Senior Account Executive I’m Eva Harrington, a Senior Account Executive at Agent99. I’ve been here just over a year now but have been working in the industry[...]
