The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]
When I finished my university degree last year, I wholeheartedly felt ready to start working full time. However, I didn’t realise how difficult it would be transitioning from university life[...]
When I got married to my husband a few years ago, I knew I was devoting my life to loving and accepting him for who he was. I knew we’d[...]
Picture this: It’s 3pm on a warm January day and you have just finished eating lunch at your desk. You feel a dull ache in your lower back as a[...]
Viral TikTok sound bites, Billionaire Twitter takeovers, quiet quitting. It’s been a year. And if you work in PR, it has certainly been a rollercoaster keeping up with the dissemination[...]
With the rise of social media and online platforms, it seems like anyone can claim to be an ‘expert’ these days. We are bombarded with content from the latest fitness[...]
For a communications professional, watching a PR crisis hit is kind of like watching Dr Pimple Popper videos. It’s incredibly uncomfortable, yet you just can’t seem to look away. A[...]
We are in the final week of the year and are definitely starting to reach more for the drinks cart, so it seems as good a time as any to[...]
Even if you’re not a PR / Marketing professional, chances are you’ve heard of the phrase ‘publicity stunt.’ A publicity stunt is a planned event, idea or concept that marketers[...]
As we head into the final month of 2022, there’s no better way to reflect on the year than to look back at a few of the best PR campaigns[...]
Now that you know what media training is, and its benefits in terms of preparing for an interview, we’ll delve further in exactly what to look for in a media[...]
Getting media trained and feeling ready for those important interviews and press moments is crucial to ensure you’re always calm and on message. You never want to be that person[...]
We’ve all witnessed a bad interview. Whether it’s been on the evening news or on the red carpet, watching a guest fumble over their words, say something odd or simply[...]
I have a not-so-surprising confession. I love the limelight. If you don’t know me, you’re probably thinking ‘who is this self-obsessed weirdo?’ But the truth is, I absolutely love any[...]
So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your[...]
Calling all businesses and entrepreneurs who are masters in their field…how do you keep your audience interested in what YOU have to offer? Do you engage with them via a[...]
In recent weeks, our blog series has looked into the intricacies of Digital PR and how to optimise your brand’s online presence through conversion channels, mastering your owned channels and[...]
So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via[...]
Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your[...]
