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What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence,[...]

Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for[...]

Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak[...]

Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media[...]

The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch,[...]

We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand,[...]

Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all[...]

Monopoly may be the world’s most popular board game in the world, but do you have a horror story or two while playing it? It may have involved a board[...]

Events are one of the most vital parts of public relations – bringing people together to share a unique and memorable experience creates the perfect opportunity for brands to develop[...]

Spotlight: Kathleen Quere – Senior Account Executive Hi there! I’m Kathleen Quere (but everyone calls me Kath) and I’m a Senior Account Executive at Agent99 PR. I joined Agent99 in[...]

Spotlight: Emilie Lawson, Senior Account Manager Hey there, I’m Emilie – along with being a Senior Account Manager at Agent99, I also carry a few other titles. Those would include[...]

Spotlight: Eva Harrington, Senior Account Executive I’m Eva Harrington, a Senior Account Executive at Agent99. I’ve been here just over a year now but have been working in the industry[...]

With our team rapidly growing, and so many wonderful people joining the Agent99 family, our new blog series will introduce you to our team members and give you an insight[...]

With our team rapidly growing, and so many wonderful people joining the Agent99 family, our new blog series will introduce you to our team members and give you an insight[...]

I’m sure, at one time or another, we’ve all witnessed a media interview that’s gone wrong. Perhaps the journalist caught the interviewee off guard with a question they weren’t prepared[...]

Now that we’ve established the fundamentals of what media training is, how to prepare for different forms of media interviews and the benefits of media training for your business, we[...]

Now that you know what media training is, and its benefits in terms of preparing for an interview, we’ll delve further in exactly what to look for in a media[...]

Getting media trained and feeling ready for those important interviews and press moments is crucial to ensure you’re always calm and on message. You never want to be that person[...]

The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]

Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]

We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]

Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]

In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]

Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]

I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]

When I finished my university degree last year, I  wholeheartedly felt ready to start working full time. However, I didn’t realise how difficult it would be transitioning from university life[...]

When I got married to my husband a few years ago, I knew I was devoting my life to loving and accepting him for who he was. I knew we’d[...]