For the past 20 years, PR for the arts and entertainment sector has been a speciality area of Agent99’s. As we prepare to celebrate 20 years in business in 2027, we’re[...]
For years, retail marketing was largely built around reach. More people through the door, more people seeing the campaign and more followers entering the funnel. But the way consumers discover,[...]
Unless you’re Taylor Swift, the days of creating and owning a monoculture are long gone. We’re all living in different pockets of the internet. We all have our own obsessions,[...]
For decades, brands have competed for attention through advertising, media coverage, search rankings, social visibility and increasingly sophisticated digital marketing strategies. However, the way people discover businesses is changing quickly,[...]
As AI Search transforms how people discover brands online, marketers face a new challenge: how do you measure success when AI doesn’t show rankings? For years, SEO reporting focused on[...]
For years, reputation management has focused on what people find when they search for a brand. Is the first page of Google positive? Are reviews being managed? Is media coverage[...]
The press release is not dead, but on its own, it is no longer enough to build the authority that increasingly influences how brands appear in AI-generated search results. As[...]
Search has changed. For years, brands focused on ranking higher on Google through SEO, paid search and content marketing. Today, people are increasingly asking AI platforms like ChatGPT, Gemini and[...]
A wise man once wrote that the times, they are a-changin’. That wise man was Bob Dylan, and he wrote that in 1964. And while he would hate this comparison,[...]
