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We’ve all witnessed a bad interview. Whether it’s been on the evening news or on the red carpet, watching a guest fumble over their words, say something odd or simply[...]

I have a not-so-surprising confession. I love the limelight. If you don’t know me, you’re probably thinking ‘who is this self-obsessed weirdo?’ But the truth is, I absolutely love any[...]

 So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your[...]

Calling all businesses and entrepreneurs who are masters in their field…how do you keep your audience interested in what YOU have to offer? Do you engage with them via a[...]

In recent weeks, our blog series has looked into the intricacies of Digital PR and how to optimise your brand’s online presence through conversion channels, mastering your owned channels and[...]

So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via[...]

Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your[...]

I’m going to take a guess about your character, and I know we’ve just met so this may seem strange, but I think you’re a savvy shopper. You love to[...]

Have you been thinking about how your brand or business can benefit from the ever-growing social media channel-sphere? Over the last decade, the digital landscape has changed significantly and platforms[...]

What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence,[...]

Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for[...]

Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak[...]

Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media[...]

The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch,[...]

We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand,[...]

Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all[...]

Monopoly may be the world’s most popular board game in the world, but do you have a horror story or two while playing it? It may have involved a board[...]

Events are one of the most vital parts of public relations – bringing people together to share a unique and memorable experience creates the perfect opportunity for brands to develop[...]

The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]

Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]

We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]

Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]

In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]

Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]

I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]

When I finished my university degree last year, I  wholeheartedly felt ready to start working full time. However, I didn’t realise how difficult it would be transitioning from university life[...]

When I got married to my husband a few years ago, I knew I was devoting my life to loving and accepting him for who he was. I knew we’d[...]