The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]
I’m going to take a guess about your character, and I know we’ve just met so this may seem strange, but I think you’re a savvy shopper. You love to[...]
Have you been thinking about how your brand or business can benefit from the ever-growing social media channel-sphere? Over the last decade, the digital landscape has changed significantly and platforms[...]
What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence,[...]
Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for[...]
Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak[...]
Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media[...]
The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch,[...]
We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand,[...]
Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all[...]
Now that you know what media training is, and its benefits in terms of preparing for an interview, we’ll delve further in exactly what to look for in a media[...]
Getting media trained and feeling ready for those important interviews and press moments is crucial to ensure you’re always calm and on message. You never want to be that person[...]
We’ve all witnessed a bad interview. Whether it’s been on the evening news or on the red carpet, watching a guest fumble over their words, say something odd or simply[...]
I have a not-so-surprising confession. I love the limelight. If you don’t know me, you’re probably thinking ‘who is this self-obsessed weirdo?’ But the truth is, I absolutely love any[...]
So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your[...]
Calling all businesses and entrepreneurs who are masters in their field…how do you keep your audience interested in what YOU have to offer? Do you engage with them via a[...]
In recent weeks, our blog series has looked into the intricacies of Digital PR and how to optimise your brand’s online presence through conversion channels, mastering your owned channels and[...]
So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via[...]
Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your[...]
