For years, reputation management has focused on what people find when they search for a brand. Is the first page of Google positive? Are reviews being managed? Is media coverage[...]
The press release is not dead, but on its own, it is no longer enough to build the authority that increasingly influences how brands appear in AI-generated search results. As[...]
Search has changed. For years, brands focused on ranking higher on Google through SEO, paid search and content marketing. Today, people are increasingly asking AI platforms like ChatGPT, Gemini and[...]
A wise man once wrote that the times, they are a-changin’. That wise man was Bob Dylan, and he wrote that in 1964. And while he would hate this comparison,[...]
The entertainment industry has always been built on attention. The challenge now is that this attention is fractured across more platforms, formats and audiences than ever before. A show might[...]
There was once a fairly predictable path to entertainment success. A book needed a strong review. A TV show needed a major newspaper feature, a glossy magazine spread, or a[...]
With today’s fast-moving digital landscape, entertainment audiences don’t just consume culture; they are on the front lines and actively shape it. From viral memes and trending TikTok sounds to online[...]
The contrast between scheduled viewing to the boom of streaming services has rapidly developed in the last ten to fifteen years. This new era has transformed how audiences gather around[...]
For any PR agency in Sydney or PR agency in Australia working in entertainment today, one truth remains unchanged: talent still drives attention. Even as the media landscape has shifted[...]
