____ Hiring a PR agency is a major decision for any business and is a process that should not be rushed. The selection process can be a daunting one, and[...]
The line between marketing and Public Relations (PR) is often quite blurry and even for people working in the industry, it can be difficult to fully grasp what each discipline[...]
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not[...]
Public Relations is one of those jobs that no one seems to understand unless you’re in the industry. We often get asked what we do, or have people assume the[...]
Whether it’s calls to our Sydney HQ asking what public relations is, or family and friends on the weekend asking what our job involves, it’s clear that many people are[...]
It’s a known fact that it’s crucial as a brand to engage with your audience on various platforms. Influencer marketing has proven to be one of the most effective ways[...]
