What on earth is Pinterest?

Pinterest; here comes the new social media tool we all need to learn about- Agent99 included! This week I have torn my hair out trying to work out how to use this new social media site and understand how it can result in new business for Agent99.

Pinterest is a pin board-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pin boards for inspiration, ’re-pin’ images to their own collections, and ‘like’ photos.

Here are my tips on using your account to help benefit your business:

1. Keep it simple!

Use Pinterest to show off what your business does. Pinterest is a very visual social media tool, so when including text, ensure to keep it short and sweet. It’s all about the images.


2. Before signing up make sure it is relevant to your business.

It’s important that your business will have fun and interesting pins to share. If you don’t believe that there is a relevant match to what you sell or your service, this may not be the appropriate tool for you.


3. Be sure to promote more than your products.

If your pin board is filled with only the products that your company sells, people will lose interest very quickly. When pining items on your board think about what viewers can gain from it. On Facebook and Twitter you would not just talk about yourself, Pinterest is no different.

For example, pin an image of your favourite recipe, advertisement, magazine cover or cartoon that might reflect your personality or that of your business.


4. Have fun and show off your business’ personality.

Pinterest is another social media platform that allows you to show off your personality. My tip is to try to have a different themed pin each day to demonstrate a different part of your business. Perhaps allow each staff member to have their own pin boards within the account which allows them to pin items that show off their personality.

I am certainly still perfecting my pinning, but the Agent99 Pinterest account is definitely on its way!


Agent Danielle