Mission
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BRiN is the world’s first AI-powered business advisor and was created and launched by Australian technology expert and entrepreneur Dale Beaumont.
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Agent99 was commissioned by Dale Beaumont to implement a strategic PR campaign to build on the momentum of the initial BRiN launch in 2016 as well as to raise Dale’s profile among leading technology, business and innovation media.
Solution
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With AI being a highly debated topic in 2017, Agent99 developed a strategy that would garner both mainstream and trade media coverage.
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In order to increase BRiN’s brand awareness, Agent99 pitched exclusive angles to top tier media that specifically tied back to the business advisor
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To establish Dale as an industry expert and thought leader, Agent99 offered him for interviews and contribution pieces to showcase his expertise and credibility
Results
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Agent99 secured 40 pieces of top tier media coverage throughout the 3-month campaign
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Total reach of 2.2+ million people
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Strong media coverage secured across a breadth of business and consumer across online, print, TV and radio including The Daily Telegraph, Channel 9 News, Sky News, The CEO Magazine, CMO Magazine and Smart Company.
