Truly effective online PR strategy for Sydney clients

Agent99 offers a full suite of public relations services.
We’ll assess your needs and devise the best offline and online PR strategy to get the word out about your brand.


Strategic PR for Corporate or Consumer Brands

Whether your key audience is the end consumer, or you’re reaching out to business decision makers, meticulous planning and thought will go into each of our campaigns so that opportunities are secured in the most targeted and timely manner. Elements such as media relations, social media, online PR strategy in Sydney and other major centres or an experiential activation will be integrated to create maximum impact and meet your company’s objectives.


If it’s a message that needs to go to the masses, we’ll leave no stone unturned in securing media coverage to raise awareness. It is our role to generate publicity about your brand so that you can communicate your offering through a variety of channels that builds your brand’s credibility.

PR and Marketing Team Extension

Stretched resources? Consider Agent99 PR as an extension of your marketing and digital PR team. Your company objectives will guide our actions in line with yours.

Web-Based PR Strategy

Digital PR and marketing is fast becoming the most important component of brand engagement. We will work with you to design an online PR strategy that will integrate all key elements. From blogger outreach and social media, to quality link building for SEO purposes, our online PR activities will be designed to achieve your digital PR goals.

Social Media

Using platforms such as Facebook, Twitter and Instagram, we will strategically construct digital PR campaigns that will help you connect with your target audience to build a strong community of brand advocates through effective online PR in Sydney and across Australia.

Blogger Outreach

Our impeccable track record of building relationships with key bloggers, securing ambassadors and creating managed content plans and online PR strategy that works in brand messaging is second to none.

Media Relations

Generating media coverage results is what we do best. We have an extensive network of journalist contacts across broadcast, print and online, as well as day to day relationships with some of the country's most influential bloggers. Our contacts provide free editorial for our clients. We'll proactively leverage these relationships to bring your brand to their attention and inspire them to share the news with your target audience.

Media Training

From informal role playing to full day training programs, our team will show you how to deliver your message confidently so that you can take advantage of each and every interview opportunity.

Issues, Crisis and Reputation Management

Building a brand's reputation takes years. Tearing it down can happen in the blink of an eye. In the digital age, ensuring that your brand is viewed positively requires tight management and contingency plans often best handled by an objective third party. Our digital PR reaches Sydney and urban centres across Australia, so we can provide wide-ranging solutions to reputation issues.

Business Profiling

Have an interesting business story to tell? Our relationships with some of the most wide reaching business outlets in the country will allow us to tell it for you. Sharing your story will not only inspire others, but will build credibility and recognition amongst key decision makers in your industry.

Stunts and Photo Calls

Creating stunts and photo opportunities can make a difference between a mediocre campaign and one that people will share far and wide. Agent99 will present creative concepts to capture both media and your audience's attention to drive engagement and sales.


Pictures tell a thousand words. Whether images are needed for a launch campaign, styled or flat laid for a beautiful magazine feature, a social media competition, or as a brochure hero, our photographer will work with you to achieve the best reflection of your brand.


Engaging meaningfully with consumers to drive sales requires stand out ideas. We'll collaborate with our partners to bring your campaign to life, get your product into their hands and ignite a lifelong passion for more.

Events and Product Launches

Let us plan and manage your product launch, store opening or press conference from start to finish. From concept to theme, catering to media and celebrity guest lists, goodie bags to social media interaction, we'll take care of it. All you have to do is show up and do what you do best – sell your brand.

Product Placement

If your product needs to be seen, we'll come up with the strategies to showcase it in all the right places. Whether it's a glossy magazine or a key TV show, we'll work with you to make it happen.

Media and Third Party Promotions

From large scale national TV promotions to blogger giveaways, we'll secure the opportunity and present your product in the best possible light to drive awareness and sales.


Whether via product or monetary means, we'll assess and recommend the best options for your brand to engage with. It will be our role to ensure that each activity communicates your message and delivers an ROI that meets your company's objectives.