Influencer marketing is one of the leading strategies used today.
Why?
Because it lends a trusted voice to your brand, while bringing an awareness to it that you may not have achieved through other strategies. Today, influencers come in all shapes and sizes, and what they have in common is a community of loyal and engaged followers.
Utilising an influencer marketing strategy can achieve genuine marketing results, and while the concept has been around in one form or another for years, it has evolved to walk the tight rope of official testimonials and subtle brand placement.
Movie stars, sportspeople and celebrities still add huge weight to your branding and image, but there’s a whole new group of blogging, Instagram and YouTube stars that can deliver your branded message to thousands of potential Australian customers. Whether it’s through product mentions in YouTube videos, or featuring on a popular Instagram, there are now dozens of platforms and internet ‘stars’ able to deliver your message to the Sydney public.
Our Sydney team of public relations experts don’t go into influencer marketing blind. We understand not only the general digital marketing landscape, but we do the research into your industry to identify key influencers that will generate the highest level of ROI. We find the right high-profile bloggers, Instagrammers and YouTubers to represent your product and brand in a positive light. We also have our finger on the pulse of the rise of micro-influencers, so that we can find the right influencer that aligns with your targeted audience on all levels.
We are trusted by Sydney businesses to deliver a high level of public relations results for them, and influencer marketing is just one of the numerous strategies our team use to generate buzz around your brand name.
Then let’s chat.
When you hire Agent99 Public Relations, you get experienced marketing advice from modern day PR experts. Our team will work hard to structure a highly researched, intelligently targeted and fully integrated PR campaign that generates results for you. We can include everything from influencer marketing, event and product launches, to traditional radio, TV and web advertising. We do it all, and we get results no matter what.
For more information on influencer marketing, to set up a meeting with our PR team, or if you just have a few questions, give us a call. We are happy to discuss exactly how our PR services can help your business and brand grow.
Additionally, you can view our case studies online to see the bigger picture.
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