Experience the impact of B2B marketing with Agent99. We specialise in dynamic PR strategies that elevate your brand, engage potential buyers / clients, and deliver measurable results.
Corporate PR is crucial for B2B businesses, shaping perceptions and building credible reputations that open doors to new opportunities and partnerships. Many B2B leaders struggle with visibility and connecting with the right audience. Our impactful strategies turn your brand into a thought leader, whilst ensuring measurable outcomes.
We leverage our extensive commercial experience and strong industry contacts to position your brand in key outlets and with key people, securing pivotal opportunities and establishing your thought leadership.
Media training is a specialised form of training designed to prepare individuals—particularly spokespeople, executives, and organisational representatives—for effective communication with the media. This type of training is crucial, as it equips participants with the skills to convey key messages clearly and confidently during interviews. In today’s fast-paced media environment, where every word is open to scrutiny, a solid understanding of how to manage difficult questions and interact with journalists is essential for protecting an organisation’s reputation.
A typical media training course in Sydney combines theoretical knowledge with hands-on practical experience. Participants learn the fundamentals of communication and presentation, how to craft and deliver clear messages, and strategies for navigating challenging media situations. Courses often include role-playing exercises and simulated interviews conducted on camera, allowing for immediate feedback from media trainers and meaningful improvement.
People from all industries and backgrounds can benefit from media training—spokespeople, executives, public relations professionals, and anyone likely to interact with the media. Whether you’re representing a corporation, small business, or not-for-profit, strong communication skills are vital for delivering your brand’s message and confidently handling tough media questions.
Agent99 PR customises every media training session to suit the client’s specific needs. We begin with a needs assessment to understand the challenges faced by your organisation and your objectives. This enables us to tailor the content and focus of the training, ensuring participants gain practical, relevant skills. Scenarios are adapted to reflect your industry and potential real-life media interactions.
After formulating a detailed B2B strategy to elevate your brand, we craft targeted, attention-grabbing media materials and pitches, focused on securing media coverage in the most relevant outlets, with a commitment to measurable impact.
We specialise in leveraging data and research to craft compelling thought leadership content, tailored for platforms like LinkedIn and for earned-media purposes. Through strategic repurposing, we transform this content into engaging blog posts, EDMs, and social media updates, effectively amplifying your influence and expanding your business reach, all while ensuring measurable results.
We work diligently to secure the most wide-reaching profiling opportunities, keeping you updated on all the wins along the way. We consistently measure outcomes to ensure we not only meet your campaign objectives but exceed them.
Let’s be honest – planning an event is no walk in the park. Logistics, timelines, venues, RSVPs, vendors, tech hiccups… It’s a juggling act that can go south fast. That’s where we come in. Agent99 has spent over two decades designing and delivering seamless events in Sydney and beyond. From start to finish, we take the pressure off and bring your vision to life – without the chaos.
Whether you’re launching a new product, hosting a VIP dinner, or managing a large-scale corporate event, we build creative concepts that align with your goals and your brand. Every detail is designed to impress and engage – and yes, we make it measurable.
We handle every aspect of event planning: venue sourcing and negotiation, vendor management, guest list curation and RSVP management, AV, staging, lighting, and production, On-site coordination and run sheets. No drama. No last-minute scrambles. Just experienced execution with results.
After the applause dies down, we get analytical. We provide a detailed wrap report with performance metrics, attendee feedback, media coverage and learnings for future planning. Because a successful event isn’t just about the vibe – it’s about what it delivers.
We specialise in planning a wide range of corporate events including product launches, brand activations, media and influencer events, corporate parties, conferences, and internal team celebrations.
Yes, Agent99 provides full-service event planning, from concept development and logistics to on-site coordination and post-event reporting. We handle every detail to ensure a seamless experience.
Absolutely. As a PR and communications agency, we integrate event planning with strategic media outreach, influencer engagement, and content creation to maximise your event’s impact.
While we’re based in Sydney, we plan and execute corporate events Australia-wide. We’ve managed events in Melbourne, Brisbane, and other major cities.
We work across various industries including tech, consumer goods, professional services, FMCG, lifestyle, and more. If your brand has a story to tell, we’ll help you bring it to life through events.
We recommend reaching out at least 6–12 weeks before your desired event date. However, we can accommodate shorter timelines depending on the event scope.
Yes, we take care of all venue sourcing, vendor negotiations, and supplier management to ensure everything runs smoothly on the day.
Agent99 combines creative event execution with strategic brand storytelling and media engagement. Our events don’t just look great—they deliver measurable business results.
While we’re based in Sydney, we plan and execute corporate events Australia-wide. We’ve managed events in Melbourne, Brisbane, and other major cities.
No, we exclusively focus on corporate event planning. Our services are tailored for businesses and brands looking to create meaningful, high-impact experiences.
We develop customised training programmes that address your organisation’s specific needs, ensuring your team is fully prepared for any media engagement. These programmes are designed to improve communication skills, build confidence, and provide the tools required to handle a range of media scenarios.
Investing in tailored media training is a critical step in empowering your team and enhancing your media presence. Let us help you build the skills needed to handle any media interaction with confidence and clarity. Contact us today to learn how we can create a customised training solution for your organisation.
We run practical exercises—including mock on-camera interviews and simulated press conferences—to help your team gain real-world experience and measurable improvements. These exercises mimic the pressures of live media interactions, allowing participants to practise and refine their responses.
During the mock interviews, team members receive feedback on elements such as body language, tone, and message delivery. We encourage a supportive, collaborative environment where peers can share insights and learn from each other.
In our press conference simulations, participants learn to handle difficult questions, navigate tough topics, and clearly communicate your key messages. We place strong emphasis on staying composed, professional, and confident—even when facing unexpected or challenging questions.
To track progress, we use video recordings of each exercise. Participants can review their performance, reflect on feedback, and monitor their development. This reflective process significantly improves public speaking skills and media readiness.
By the end of the programme, your team will be better equipped to deliver strong, clear messaging and engage effectively with various audiences—representing your organisation with confidence and credibility.
We provide in-depth feedback and actionable recommendations to help your team continue improving their media skills. Our feedback approach is constructive, focusing on both strengths and areas for development.
We analyse multiple aspects of your team’s media performance, including clarity of messaging, audience connection, and delivery style. Tailored workshops and follow-up sessions are offered to build on this feedback and enhance overall effectiveness.
We also encourage open dialogue, inviting team members to share their own experiences. This collaborative environment fosters continuous learning and adaptability—key for thriving in the ever-changing media landscape.
Regular progress reviews and check-ins ensure that changes are implemented effectively and that wins are celebrated along the way. By prioritising feedback and development, we empower your team to become confident, capable communicators in all media situations—ultimately supporting better outcomes for your organisation.
At Agent99, we identify influencers who align with your brand values and have the right audience to amplify your message, ensuring their impact is trackable and significant. By leveraging advanced analytics and social listening tools, we assess potential influencers based on their engagement rates, audience demographics, and content relevance. This data-driven approach allows us to pinpoint individuals who not only resonate with your target market but also embody the essence of your brand.
Once we identify suitable influencers, we conduct a thorough vetting process to evaluate their authenticity and credibility. This includes analysing their past collaborations, audience feedback, and overall online presence. Our goal is to partner with influencers who can genuinely connect with their followers and represent your brand in a meaningful way.
After establishing these partnerships, we develop tailored campaigns that align with both your brand objectives and the influencer’s unique style. This ensures that the content feels organic and engaging, rather than forced or overly promotional. We also set clear metrics to measure the success of each collaboration, allowing us to track reach, engagement, and conversion rates effectively.
In addition, we foster ongoing relationships with influencers to create long-term brand ambassadors. This not only enhances brand loyalty but also provides continuous opportunities for authentic content creation that keeps your brand at the forefront of your audience’s mind.
By focusing on strategic influencer identification and collaboration, we help your brand leverage the power of social media to drive awareness, engagement, and ultimately, sales. Together, we can craft impactful narratives that resonate with consumers and elevate your brand’s presence in the digital landscape.
We then develop comprehensive influencer campaigns that align with your brand objectives, ensuring all efforts are planned for maximum impact and measurability. Our approach begins with thorough research to identify the most suitable influencers who resonate with your target audience and embody your brand values. We analyse their engagement rates, audience demographics, and content style to ensure a perfect match.
Next, we craft tailored messaging that highlights your brand’s unique selling points while allowing influencers the creative freedom to present it authentically. This collaborative process fosters genuine connections with their followers, enhancing trust and driving engagement.
To maximise the campaign’s effectiveness, we implement a multi-channel strategy that leverages various platforms—be it Instagram, TikTok, YouTube or blogs—ensuring we reach your audience where they are most active. We also incorporate diverse content formats, from sponsored posts and stories to giveaways and live events, to keep the campaign fresh and engaging.
Throughout the campaign, we closely monitor performance metrics, tracking engagement, reach, and conversions in real-time. This data-driven approach enables us to make informed adjustments as needed, optimising the campaign for the best results.
Finally, we provide detailed reports summarising key insights and outcomes, allowing you to measure ROI and understand the campaign’s overall impact on your brand. Our goal is to not only achieve immediate results but also to build lasting relationships between your brand and the influencer community, ensuring continued growth and engagement beyond the campaign’s duration.
We collaborate with influencers to create authentic and engaging content that resonates with their audience and amplifies your brand message, ensuring all content delivers measurable results. By leveraging the unique voices and perspectives of our influencer partners, we craft tailored campaigns that not only highlight your products or services but also foster genuine connections with potential customers. Our approach involves thorough research to identify the right influencers who align with your brand values and target demographics.
Once the partnership is established, we work closely with influencers to co-create content that reflects both their style and your brand identity. This collaborative process includes brainstorming sessions, content planning, and ongoing communication to ensure that the final output is both captivating and on-brand.
To maximise reach and engagement, we utilise various formats, including videos, blog posts, social media stories, and live events. Each piece of content is designed to encourage interaction, whether through comments, shares, or direct engagement with your brand.
Furthermore, we implement tracking mechanisms to analyse the performance of each campaign. By monitoring key metrics such as engagement rates, reach, and conversions, we can refine our strategies and optimise future collaborations for even greater impact.
Ultimately, our goal is to create a seamless blend of creativity and strategy, resulting in content that not only tells your brand story but also drives meaningful engagement and measurable results. Through our influencer partnerships, we aim to elevate your brand presence and foster a community of loyal customers who resonate with your message.
We continuously track the performance of influencer campaigns, analysing key metrics to measure success and providing insights for future campaigns. This process involves monitoring engagement rates, reach, impressions, and conversion metrics to evaluate how well each campaign resonates with the target audience.
By utilising advanced analytics tools, we can dissect the data to identify trends and patterns that inform our strategy. For instance, we examine which types of content generate the most interaction, the demographics of the most engaged audience segments, and the overall return on investment (ROI) for each campaign.
Regular reporting allows us to adjust our tactics in real-time, ensuring that we maximise the effectiveness of our influencer partnerships. We also conduct post-campaign analyses to assess what worked and what didn’t, enabling us to refine our approach for future initiatives.
Additionally, we gather qualitative feedback from influencers and their audiences to gain deeper insights into perceptions and sentiments surrounding the brand. This holistic view not only enhances our current campaigns but also helps us build stronger relationships with influencers and their communities.
Ultimately, our commitment to performance tracking and analysis empowers us to create data-driven strategies that elevate brand visibility, foster authentic connections, and drive measurable results. By continuously learning and adapting, we ensure that our influencer marketing efforts remain innovative and impactful in a rapidly evolving digital landscape.
We work diligently to manage your influencer campaigns, keeping you updated on all the wins along the way. We consistently measure outcomes to ensure we not only meet your campaign objectives but exceed them. Our dedicated team analyses key performance indicators, providing you with detailed reports that highlight engagement rates, audience growth, and overall impact. Each success story is shared with you, showcasing how our strategic partnerships with influencers are driving brand awareness and fostering authentic connections with your target audience.
Additionally, we encourage open communication throughout the campaign process. Your feedback is invaluable, and we tailor our strategies to align with your vision and goals. Whether it’s a viral post or a successful collaboration, we celebrate each milestone together, reinforcing the strength of our partnership.
As we move forward, we remain committed to innovating our approach, exploring new trends, and leveraging the latest tools to ensure your brand stays ahead of the curve. Together, we’ll continue to build on our successes and create meaningful experiences that resonate with consumers. Thank you for trusting us to be your partner in this exciting journey!
An influencer marketing agency is a specialised firm that connects brands with influencers to promote products or services. These agencies help brands identify the right influencer for their target audience and then develop effective influencer marketing campaigns. They manage the entire process, from initial outreach and negotiation to content creation and performance analysis. By leveraging the trust and reach of leading influencers and content creators, brands can enhance their visibility and engagement in the market.
Choosing an influencer marketing agency in Sydney allows you to work with professionals who understand the local market dynamics and consumer behaviour. These agencies have established relationships with Australian influencers and can help you find the perfect influencer to align with your brand’s voice. Additionally, they can tailor your marketing strategy to resonate with the Sydney (and Australia-wide) audience, ensuring that your influencer marketing campaigns are effective and relevant.
Identifying the right influencer involves assessing their audience demographics, engagement rates, and content style. An effective influencer marketing agency will conduct thorough research to ensure that the influencer aligns with your brand’s values and target market. They will look for influencers whose content resonates with your audience and who have a track record of successful collaborations with brands similar to yours. The agency will also help you analyse past influencer marketing campaigns to gauge effectiveness.
Influencer marketing agencies offer a range of services, including influencer identification, campaign management, content creation, and performance analytics. They can assist in developing a comprehensive marketing strategy that aligns with your business goals. Additionally, many agencies provide full-service options, handling everything from initial outreach to final reporting on ROI. This allows brands to focus on their core business while the agency manages the intricacies of influencer marketing.
We leverage our extensive experience and insights to provide training that prepares your team for any scenario, delivering measurable impact.
We have been doing this a long time, and we know what we are doing. We apply tried and tested methods to make sure you feel comfortable and confident the whole way through.
We keep you updated throughout the process and maintain transparency. If something isn't working, we'll be open about it and propose an alternative direction.
