Being able to pinpoint the who, what and why about your brand is a key first step in planning content that will result in an engaged and consistently growing audience. This is something that we at Agent99 know a thing or two about. Once we have formulated a strategy, you may choose to execute the plan with your team, or you may decide to let us help you manage your channels. See here for more.Â
To do this, Agent99 will:
Social MediaStrategy
Being able to pinpoint the who, what and why about your brand is a key first step in planning content that will result in an engaged and consistently growing audience. This is something that we at Agent99 know a thing or two about. Once we have formulated a strategy, you may choose to execute the plan with your team, or you may decide to let us help you manage your channels. See here for more. (Link here to social media management page)
To do this, Agent99 will:
1/ Help you decide on the who, what and why:
We will host a strategy session with your team to identify your key target audiences; who they are, what content they want to see and why they are following you. By drilling down into who your audience and what content will resonate, we can set out a content strategy that speaks to each of these and achieves your overall business goals.
Prices start from $1,500 plus GST for a strategy session, pending scope.
2/ Social advertising strategy
Targeted advertising on social media is a great way for brands to achieve cut through and reach an interested audience. We take care of creating, posting and managing social media adverts for you. We carefully build targeted audiences for each campaign in order to reach specific key customer groups and build brand awareness, as well as manage adverts to track success and ensure optimum performance.
Social media, influencers, algorithms and more can be a bit of a minefield unless you know where to start, and that’s where we come in. Having navigated the social landscape and its constant and rapid evolution, we have the know-how to get a foot in the door for your brand, and to allow you to cut through the noise and reach the people that really matter to you.
We understand how hard it can be to navigate different social channels, where to start and how to do exactly the right things to feed the algorithms to achieve success so we work closely with you and your team to build a strong community and an engaged audience that results in your individual campaign objectives.
To break it down, here’s how we go about this:
Social Media   Management
Social media, influencers, algorithms and more can be a bit of a minefield unless you know where to start, and that’s where we come in. Having navigated the social landscape and its constant and rapid evolution, we have the know-how to get a foot in the door for your brand, and to allow you to cut through the noise and reach the people that really matter to you.
We understand how hard it can be to navigate different social channels, where to start and how to do exactly the right things to feed the algorithms to achieve success so we work closely with you and your team to build a strong community and an engaged audience that results in your individual campaign objectives.
To break it down, here’s how we go about this:
1/Host a strategy session
We sit down and brainstorm with your team to determine key dates, trends, content for the right audiences, and focuses for the duration of the campaign. By really knowing what your brand is about, as well as who your customer is and what kind of content they want to see, you’ll be able to create the right type of content from the get-go to promote growth, establish credibility, build influence and take your business to the next level.
2/Create a content calendar
Once we’ve really nutted out the who, what and why, we’ll go away and create a comprehensive content calendar, with stunning imagery, creative and engaging captions and relevant, searchable hashtags, outlining the set-out posts per day across your chosen channels (Facebook, Instagram, LinkedIn, Twitter or YouTube), focusing on raising brand awareness and positioning your brand as number one in the market.
3/ Schedule posts
We assure your brand’s visibility in the market by posting at the optimum time each day, using relevant hashtags and location tagging to ensure your brand’s posts are seen in the right audiences’ feeds, as well as the content being searchable for those looking for new brands and pages to engage with.
4/Manage engagement
We take care of all community management, including responding to comments and messages, and liking other relevant content, accounts and influencer posts to increase engagement – in turn raising brand awareness and promoting growth.
5/Lead generation
Social media is much more than just a way to grow your audience. In fact, social can be a great way to generate leads for your business in a cost-effective way. From gated content, paid ad campaigns and email opt-ins, let us help you leverage your social channels to turn followers into customers.
Click here to find out how we can help you create content for your social media channels.
Researching, reaching out to and managing influencers can be a full-time job! We have worked with many influencers across a multitude of industries and know exactly who you need to engage with to take your campaign to the next level.
Here’s what we do:
Celebrity and Influencer Seeding
The power of celebrities and social media influencers over consumer behaviour and buying habits is at an all-time high. To capitalise on this, you need to ensure that any celebrities or influencers that you engage with are on-brand, aligned with your company’s values and morals, and can ensure a return on your investment. That’s where we come in!
Here’s how it works:
Celebrity & InfluencerSeeding
With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging.
Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done, but at Agent99 PR we’re adamant that for a brand spokesperson to nail an interview, is just as important.Â
To assist spokespeople and brand leaders, Agent99 offers media training services to help develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.
Once mastered, journalists will come back to you again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand offering across to your target audience in a meaningful way.Â
Our bespoke half day or full day sessions (for one up to six people) offer:Â
1/Strategy session
We work with your team to map out campaign strategies, the benefit of celebrity and influencer seeding, where you need your brand to be seen and how to go about this. Once we have the green light, we map out how to get your product into the right hands, and how to leverage this content to get the best result for you.
2/Â We do our research
We spend ample time researching the right influencers and celebrities for your brand. Not only do we ensure they are the right fit, but we vet each and every one to ensure their audience authenticity and engagement, as well as true reach, to make sure you get the very best ROI.
3/The negotiations begin
Once we’ve approved each celebrity and influencer that we present to you, we source details and get in touch to send your product out or negotiate their paid involvement. We facilitate each send out by carefully packaging product to a high standard, organising couriers to deliver the product so that each item arrives in a timely manner.
4/Follow up
We follow up extensively with each influencer and celebrity to not only make sure that they’ve received their product, but to ensure they post (or provide feedback where possible). We draft briefs that contain the relevant information, hashtags, key messages and everything they need to create a post that will push your brand into the spotlight.
5/We report back
Using our social media analysis platform, we create a detailed report for you, outlining the true reach, influence and ROI of each post, as well as the overall campaign.
Price pending scope.Â
Call us today to see how influencers can help your brand.
Aligning yourself with like-minded brands is a key way to reach new and relevant audiences and doing so is something we excel at. (We’re also really modest!)
Here’s how we work to secure partnerships that will elevate your brand:
Collaborations/ Sponsorship
Aligning yourself with like-minded brands is a key way to reach new and relevant audiences and doing so is something we excel at. (We’re also really modest!)
Here’s how we work to secure partnerships that will elevate your brand:
1/Research and negotiate
Following a strategy session where we decide on the ‘dream’ brands, companies and influencers that you would like to work with, we then research carefully, negotiate and secure the perfect partnership opportunities to achieve the results you’re looking for.
2/Shared values
The perfect partnership marries like-minded values, ideals and goals, and as such we work to partner you with brands that will resonate with your audience, as well as elevate your campaign, getting you that much needed amplification through the perfect working relationship. Whether it’s an outdoor activation, PR stunt or brand collaboration, we work around the clock to pull off a partnership that gets your target market talking.
Prices pending scope of project.
Contact us now to see how we can find the ideal partnership for your brand.
Social Media
Strategy
Being able to pinpoint the who, what and why about your brand is a key first step in planning content that will result in an engaged and consistently growing audience. This is something that we at Agent99 know a thing or two about. Once we have formulated a strategy, you may choose to execute the plan with your team, or you may decide to let us help you manage your channels. See here for more.Â
To do this, Agent99 will: