PR and Communications
Strategy

Brand reputation plays a huge role in determining buyer decisions, so having an effective PR strategy in place is essential, and if we know a thing or two here at Agent99, it’s PR and communications!
Our highly specialised team work tirelessly to develop and deliver effective brand messages that say the right thing about your business, helping people understand your competitive advantage and separating you from the pack.

PR and Communications  
Strategy

Brand reputation plays a huge role in determining buyer decisions, so having an effective PR strategy in place is essential, and if we know a thing or two here at Agent99, it’s PR and communications!
Our highly specialised team work tirelessly to develop and deliver effective brand messages that say the right thing about your business, helping people understand your competitive advantage and separating you from the pack.
1/ Strategy
Agent99 adopts a holistic approach to communications, covering public relations, brand and reputation management, social media, and event planning, all aimed at connecting you with your audience.
We will work hand in hand with your team to strategise how to best achieve your goals, the tactics to employ to get you noticed, and the clever ways to put your brand on the map. To do this, we craft stories and develop ideas relevant to your brand that are appealing and capture peoples’ interest.
2/ We get going
Once we’ve developed a killer PR plan, we get started, pitching your brand out to media, crafting social posts or directing awesome videos and taking care of all of the moving parts to make your campaign not only a success, but a complete knockout! Agent99 adopts a holistic approach to communications, covering public relations, brand and reputation management, social media, and event planning, all aimed at connecting you with your target audience.
3/ We achieve the results you want
As an agency, we pride ourselves on delivering outstanding results and so we are constantly measuring campaign outcomes, updating you every day on our progress, letting you know what’s working and what’s not, and when we need to change tact to ensure we create an epic campaign that gets your brand noticed.
Prices start from $5,500 per month, pending scope.
Call us now to see how we can achieve the best PR results for your brand.
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Media Relations and Publicity

To effectively broadcast brand messages to your target market and increase awareness, it’s crucial that you utilise the right channels.
While traditional forms of media such as print, radio and television are still very important, the effect that the internet has had in terms of where and how people consume information has radically changed the game.
Whether it be online or via other means, media relations is about developing relationships with the right media outlets and earning coverage that essentially works as an unpaid advertisement for your brand. Studies show that reading about a company in the news is considerably more influential to consumers than seeing or hearing a conventional ad. As such, having a robust media relations strategy in place goes a long way in building credibility with your target audience over time.

Media Relations and Publicity

To effectively broadcast brand messages to your target market and increase awareness, it’s crucial that you utilise the right channels.
While traditional forms of media such as print, radio and television are still very important, the effect that the internet has had in terms of where and how people consume information has radically changed the game. Whether it be online or via other means, media relations is about developing relationships with the right media outlets and earning coverage that essentially works as an unpaid advertisement for your brand. Studies show that reading about a company in the news is considerably more influential to consumers than seeing or hearing a conventional ad. As such, having a robust media relations strategy in place goes a long way in building credibility with your target audience over time.
1/ Leverage contacts
Agent99’s network of media outlets, websites, bloggers, influencers, podcasters and local and international news media allows us to put your brand in the optimal position, earning more positive coverage. This can have a real and measurable effect on your reputation, credibility and ultimately your bottom line.
2/ Media angles
After sitting down with you to determine your media ‘wish list’ and where you’d most like to achieve coverage, we brainstorm eye catching media angles that you’re happy to speak about as an expert.
3/ Media relations
Next up, we create content by means of a news release, video or alert as an example, outlining everything that media need to know about your campaign. Teamed with an epic pitch, we go out to media to secure you the editorial coverage in the outlets that will result in publicity and buzz that people simply can’t ignore.
4/ We share results
We communicate our results to you daily and do everything possible to not only meet KPIs but blow them completely out of the water!
Prices start from $5,500 per month, pending scope.
Get in touch today to see how we can help your brand.
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Media Training Services

With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging.
Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done. Here at Agent99, we’re adamant that a brand spokesperson nailing an interview is just as important. 
To assist spokespeople and brand leaders, Agent99 offers media training services to help develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.
Once mastered, journalists will come back to you again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand offering across to your target audience in a meaningful way. 
Our bespoke half day or full day sessions (for one up to six people) offer: 

Media Training Services

With so many brands vying for attention, getting quality earned media coverage is becoming more and more challenging.
Often brands make the mistake of thinking that once an interview with a journalist is secured, the hard work is done. Here at Agent99, we’re adamant that a brand spokesperson nailing an interview is just as important.
To assist spokespeople and brand leaders, Agent99 offers media training services to help develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.
Once mastered, journalists will come back to you again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand offering across to your target audience in a meaningful way. 
Our bespoke half day or full day sessions (for one up to six people) offer: 
1/ Key message development
It might sound obvious, but so many people go into an interview unprepared and not knowing what they want to say. This allows the journalist to dictate the entire direction of the interview, and you risk not receiving any benefit for your time or expertise. Our session will cover key message preparation so that you can ensure they are top of mind in your responses, and that you get the outcome you want – every time.
2/ Understanding the media landscape and handy do’s and don’ts
The media landscape has changed markedly. We help you to understand how journalists work, what they need to create a successful story, and give you some practical do’s and don’ts so that you are completely prepared.
3/ Bespoke interview scenarios to camera
One of the most common fears associated with interviews is the risk of being asked a tough question. We create bespoke scenarios and questions (both easy and challenging!) to help you feel confident at every interview opportunity.
We work with our professional ex-TV journalists to take you through these scenarios in a mock interview style. We will then play these back to provide valuable feedback. We will go through a number of these scenarios until you walk out feeling like a pro!
4/ Feedback post training
Once the session is complete, we will send you personal pointers and areas for improvement so that you can keep practicing.
We will also supply you with our media training guidelines to refer to at any time in the future.
5/  Media Training Pricing
Media training sessions (in Sydney, ex travel costs) commence at $1,500 plus GST. To find out more about our packages that will help you become a seasoned interview pro, get in touch with us today.
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Corporate Business 
Profiling/Thought Leadership
 B2B PR

We utilise our commercial experience and impressive contacts in this realm to get you and your brand into the outlets that matter to your business audience to secure the right opportunities and build your thought leadership.
Here’s how we do just that:

Corporate Business Profiling/Thought Leadership B2B PR

We utilise our commercial experience and impressive contacts in this realm to get you and your brand into the outlets that matter to your business audience to secure the right opportunities and build your thought leadership.
Here’s how we do just that:
1/ Business media pitching
After creating a detailed B2B strategy to launch your brand or elevate your profile, we craft smart and eye-catching media materials with key business details. Alongside a targeted pitch and carefully crafted business-focussed media angles, we set out to secure earned media coverage in all the right outlets.
2/ Repurposing content
As part of your strategy, we are highly adept at repurposing content to create blog posts, EDMs, and social media posts to further amplify your thought leadership and reach as a business.
3/ We update you on wins
We work hard (it’s in our DNA!) to achieve the most wide-reaching profiling opportunities, updating you as we go on all the wins secured. We make sure to consistently measure outcomes to ensure they deliver on your campaign objectives, be that book or product/service sales, speaking or consulting opportunities.
Prices start from $5,500 per month.
Check out our B2B case studies here and contact us today to talk through how we can assist your business brand.
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