Crises can happen, but it’s how you navigate each scenario that sets you apart from your competition. In fact, some of the greatest PR stories have come about following a crisis well handled. That’s where we come in. We work behind the scenes to ensure positive sentiment amongst media and your audiences to retain your company’s reputation, that’s taken years to build.
Here’s what we can do:
Crisis and IssuesManagement
Crises can happen, but it’s how you navigate each scenario that sets you apart from your competition. In fact, some of the greatest PR stories have come about following a crisis well handled. That’s where we come in. We work behind the scenes to ensure positive sentiment amongst media and your audiences to retain your company’s reputation, that’s taken years to build.
Here’s what we can do:
1/Crisis preparation package
In business, it pays to be prepared. We work with your team to strategise how to best deal with your unique situation and any crises that may occur. We then create a detailed crisis preparation document, outlining what to do and who to call in the event of an emergency, who your company spokespeople are, situational pre-prepared Q&A’s, and everything else you need to know and do when a crisis strikes. We can also provide bespoke media training, allowing you to develop the skills you need to get your brand’s key messages across in a meaningful yet succinct way.
Prices pending scope of project.
2/Reactive crisis management
How a crisis will develop can be hard to predict. As such, you need to act immediately. We help you navigate unchartered waters to steer you and your business out of harm’s way by crafting an initial holding statement, outlining the facts about the incident and advising how you and you company should be dealing with the situation moving forward. We also work alongside your team to ensure positive sentiment within media and social through carefully placed messaging.
