We understand that it is essential for our clients to see how their B2B PR campaign is faring, and so we ensure to provide them with progress reports as we go. We tend to measure how the B2B PR strategy is coming along by looking at traditional metrics such as number of impressions, number of placements and even share of voice.
Other ways include analysing the quality of media coverage, but most importantly we consider brand perception and how much credibility and trust has increased for the company amongst the target audience.
Although the digital pr landscape has dominated nearly all fields, the need for traditional methods will never completely retire. An effective B2B PR strategy utilises both digital as well as traditional practices. We ensure that traditional offline activities such as, trade shows, contests, billboards, setting up interviews, and hosting dinners etc., are employed as needed.
For every client that Agent99 serves, we ensure that the campaign is uniquely tailored to their brand as no two brands are the same. Moreover, we’ve helped many clients ranging from small businesses to enterprise clients with their B2B PR campaigns and have achieved outstanding results that exceeded expectations.
A top priority for our team through the entire process of a project is to maintain transparency with our clients to ensure the strategy and final execution of the campaign is up to standard, as every client knows their brand better than anyone else.
There are many aspects to consider when building a B2B PR strategy and it can seem daunting if you’re unsure which direction to go in. Agent99 comes armed with the knowledge and skills needed to carry out a successful B2B PR campaign and can hit all the set targets effortlessly.
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