Mission
-
Anders Sorman-Nilsson is a globally renowned speaker on futurism and innovation strategy, and is a best-selling author.
-
Based on previous successes, Anders commissioned Agent99 to launch his new book Seamless to secure coverage and position him as a global thought leader in the space of seamlessly integrating digital aspects of a traditionally analogue business.
-
As well as raising awareness and generating coverage in relevant publications, the goal was to increase book sales and assist in securing speaking and consulting opportunities.
Solution
-
To effectively promote Seamless and Anders, Agent99 developed a strategic PR campaign that was tailored to generating earned media coverage across B2B and B2C audiences.
-
To target relevant B2B journalists, Agent99 distributed creative kits that included suitcases and a copy of the book strapped to the inside so that they could commence their ‘seamless’ journey in line with both Ander’s brand and the book’s content.
-
In addition, Agent99 secured a wide range of earned media through a series of engaging releases aimed at the B2C audience that conveyed Ander’s expertise in relation to breaking news within the technology and workplace spaces.
Results
-
In two months, over 30+ pieces of targeted earned media coverage was secured, reaching over 5 million people.
-
Seamless was reviewed, and Anders was featured in The Sydney Morning Herald, Chanel 7’s The Morning Show, ABC News National, Huffington Post and 2GB as some of the highlights.
-
The campaign significantly increased sales of Seamless and lead to notable speaking opportunities for Anders.
