Mission
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Bella Zanesco is a life and wellbeing strategist, a world champion sailor, key-note speaker and best-selling author whose purpose is to give people the tools they need to become fully expressed leaders in their lives and careers.
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Bella commissioned Agent99 to launch her debut book, ‘Smart Girls Screw Up Too’.
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The goal of the campaign was to raise Bella’s professional profile, and drive book sales as well as speaking/consulting engagements.
Solution
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Agent99 developed and distributed tailored releases to relevant media, offering Bella for interviews and contributions where appropriate.
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To launch the book, Agent99 leveraged Bella’s owned market research to gain coverage in a range of top-tier media outlets.
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Bella’s expertise was utilised by offering her for interview to discuss breaking news topics centred on workplace, lifestyle and health topics.
Results
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Throughout the threemonth campaign 65+ pieces of earned media coverage as secured, in outlets including AFR, News.com.au, Channel 7 Sunrise, ABC News and Women’s Health, with a combined reach of 5 million people.
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Smart Girls Screw Up Too was listed as the country’s top selling female authored book within a month of launch.
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key-note speaker and best-selling author whose purpose is to give people the tools they need to become fully expressed leaders in their lives and careers.
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