Hunter Valley Gardens


  • For over 10 years, Agent99 has been commissioned by Hunter Valley Gardens to promote the venue as Australia’s largest display gardens, as well as raise awareness of the many events held at the destination such as Christmas Lights Spectacular, Chocolate Festival, Festival of Flowers and many more.
  • As a focus, Agent99 has been tasked with promoting awareness of the Christmas Light Spectacular, driving foot traffic, raising the profile of the Gardens and driving traffic to the website.


  • Agent99 crafted creative media releases around specific yearly themes for the festival
  • Quirky Christmas Lights Spectacular kits were sent out to influencers and media alike to pique their interest in the event
  • Agent99 secured ticket giveaways with media partners to target a wide family audience
  • Media and influencers attended the Lights at the beginning of the campaign, posting live to encourage their communities to attend.


  • Earned media coverage was secured with top-tier media, including Sunrise, Sydney Morning Herald, Daily Telegraph (Best Weekend), Kidspot and 2UE talking Lifestyle.
  • Key influencers including Ella’s List, Natasha May, New Mums the Word, Mama Chic, Stylendipity, North Shore Mums and Bump into Mums also posted about the event.
  • Overall, 200 pieces of coverage with a reach of 107+ million was achieved and ticket sales were strong through this critical period. 

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