Mission
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Following numerous referrals, Josh engaged Agent99 to launch his new book, Why Property Why Now to drive awareness of his services as a Buyer’s Agent, drive sales of the book, and further establish himself as one of Australia’s leading property experts.
Solution
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With property being a hot topic for Australians, Agent99 developed and implanted a strategy that would garner the attention of both mainstream and trade media.
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To achieve cut through for Josh’s message, Agent99 sent creative press kits which included a signed copy of the book and a range of Lego pieces with the message ‘Building your wealth with property investment can be child’s play with Why Property Why Now’.
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To further establish Josh as an industry expert, Agent99 offered him for interviews in trade specific publications both proactively and in reaction to appropriate media opportunities.
Results
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100+ pieces of earned media coverage was secured in relevant outlets within a three-month period.
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Messaging was conveyed to everyday Australians through outlets such as Sydney Morning Herald, Lifestyle.com.au and Australian Financial Review while property investors were specifically reached through coverage in the likes of Smart Investor Magazine, Australian Property Investor and 2GB.
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43 million people + were reached.
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Following the success of the campaign, book sales exceeded expectations and Josh secured ongoing media interview columns, firmly establishing him as an expert property buyer.
