MTV | Agent99 - B2B and B2C PR Agency Sydney

MTV
Networks Australia

Agent99 was commissioned to launch the new MTV channel ‘Overdrive’ and generate interest from prospective advertisers targeting the youth market.

Agent99 leveraged MTV Awards nominees and host announcement event to launch MTV Overdrive and generate interest from B2B and marketing media.
Concurrently, an extensive media relations campaign was initiated targeting a tailored business and marketing media list.
Through creative press kits that engaged media, along with exclusive interviews secured for the MTV management team, Agent99 informed youth marketers that a new avenue guaranteed to reach their market was available to them.

Agent99 PR secured on-message media exposure for MTV in leading B2B and online media including; smh.com.au, ninemsn.com.au, theaustralian.com.au, news.com.au, theage.com.au, The Australian marketing section, B&T, Adnews, and a host of other targeted platforms.
Over 40 pieces of earned media coverage was achieved for MTV nationally.
Awareness and enquiries from brand and marketing teams increased markedly.
A portfolio of third party media endorsements for the product was delivered, which MTV sales staff could leverage at key meetings.