Sam CawthornÂ
“Storyshowing” Book Launch
Mission
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Sam Cawthorn is an Australian motivational speaker, CEO and Founder of Speakers Institute and Speakers Tribe, international best-selling author and both young Entrepreneur of the Year and Edupreneure of the Year.
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Following the success of the previous campaign, Sam tasked Agent99 with launching his latest book, ‘Storyshowing’.
Solution
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Agent99 developed targeted angles, pitching them to relevant verticals to gain exposure for the book across media outlets.
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Agent99 positioned Sam as a body language expert, offering his comments on breaking news stories.
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Utilising key business influencers, Agent99 sent them the book, securing coverage in front of key audiences.
Results
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Within the first month of the campaign, ‘Storyshowing’ was #2 best-selling book in Australia.
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Agent99 secured 61 pieces of coverage, against a KPI of 30-40.
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Reach of over 10 million.


