Sam Cawthorn 
“Storyshowing” Book Launch


  • Sam Cawthorn is an Australian motivational speaker, CEO and Founder of Speakers Institute and Speakers Tribe, international best-selling author and both young Entrepreneur of the Year and Edupreneure of the Year.

  • Following the success of the previous campaign, Sam tasked Agent99 with launching his latest book, ‘Storyshowing’.


  • Agent99 developed targeted angles, pitching them to relevant verticals to gain exposure for the book across media outlets.

  • Agent99 positioned Sam as a body language expert, offering his comments on breaking news stories.

  • Utilising key business influencers, Agent99 sent them the book, securing coverage in front of key audiences.


  • Within the first month of the campaign, ‘Storyshowing’ was #2 best-selling book in Australia.

  • Agent99 secured 61 pieces of coverage, against a KPI of 30-40.

  • Reach of over 10 million.

    Choose the right PR Agency

    Please enter your details to receive the inside tips.


      Agent99’s Secrets

      Please enter your details to receive
      the Agent99’s secrets.


        Agent99’s News Round Up

        Please enter your details to subscribe.


        Thank You for subscribing.

        Our monthly round up is on its way!