Solerno 
Celebrazione Dell’Arancia Rossa

Mission

  • To celebrate the blood orange season, Solerno held a ‘Celebrazione dell’ Arancia Rossa’ activation at Capriccio Osteria.

     

  • Solerno engaged Agent99 to drive foot traffic to the launch event, and subsequently raise the profile and awareness of the Solerno brand.

Solution

  • Extensive media relations and outreach to relevant outlets along with key influencers was rolled out by Agent99 

     

  • Creative Solerno media kits were distributed to extend reach for the event beyond the launch attendees channels

Results

  • 65+ pieces of unique coverage were achieved

  • 3.1 million people were reached across all outlets

  • 25 unique social media posts and stories were posted from the event to achieve an overall reach of 201,000.

  • 2,500 likes, comments and shares on launch night via a creative hashtag competition across Instagram saw huge engagement to kick start the event’s awareness.
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