Winning Moves
Mission
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Winning Moves, producers of family favourites such as licenced Monopoly, Top Trumps, Pass the Pigs, and Cluedo tapped Agent99 to grow brand awareness via creative activations and consistent media and influencer presence.
Solution
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Agent99 developed and implemented a strategic and integrated PR and Social Media campaign across a number of key game launches, via key activations across the year.
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Winning Moves hosted an influencer event at their HQ to launch Animal Top Trumps where alongside their children, they were able to test drive new products in an interactive and educational way.
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An inaugural Pig Festival to launch Pass the Pigs was activated at The Greens in North Sydney over three days Families were invited to trial the new game, tuck into piggy themed doughnuts, and face painting, whilst parents joined in the fun by trying out bacon-infused Bloody Marys.
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Agent99 invited key media to an event with Mr Monopoly, the Gold Coast Titans and Gold Coast Deputy Mayor to announce the arrival of the Gold Coast Monopoly edition.
Results
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Quarter 1: 60 pieces of unique earned media coverage (KPI: 12-21), reach of 17+ million (KPI: 2-2.5 million) in Studio10, The Baby Vine and many more.
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Quarter 2: 85+ unique pieces of coverage (KPI: 12-21), reach of 26+ million (KPI:2-2.5 million) with coverage secured in The Australian, Daily Telegraph and Sydney Morning Herald.
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Quarter 3: 70 pieces of unique coverage achieved (KPI: 12-21), reach of 13+ million (KPI: 2-2.5 million) with coverage on Today Extra, Studio10 and Parenting Place.
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Quarter 4: 10+ pieces of unique coverage achieved (KPI: 4-7), reach of 16+ million (KPI: 7-900k), across channel 9, 7, and 10 news.
