Mission
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Leadership expert and Antarctica Expedition Leader, Rachael Robertson published her first book “Leading on the Edge”. The book describes Rachael’s experiences of leading 18 strangers in the wilderness of Antarctica for an entire year and features key leadership lessons that all business owners and executives can learn from.
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Rachael challenged Agent99 to execute a campaign to launch the book and elevate her profile, positioning her as an in-demand expert on women in leadership and extreme leadership.
Solution
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Agent99 devised a B2B PR campaign that would effectively leverage Rachael’s expert leadership knowledge.
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Agent99 also designed an approach to lifestyle media to promote the book as an inspirational and thrilling read about a woman’s journey into the wilderness of Antarctica.
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Exclusive angles and tailored pitches were sent to relevant media across business, careers, HR, finance, industry verticals, health, women’s interest and lifestyle.