Mission
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Leadership expert and Antarctica Expedition Leader, Rachael Robertson published her first book “Leading on the Edge”. The book describes Rachael’s experiences of leading 18 strangers in the wilderness of Antarctica for an entire year and features key leadership lessons that all business owners and executives can learn from.
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Rachael challenged Agent99 to execute a campaign to launch the book and elevate her profile, positioning her as an in-demand expert on women in leadership and extreme leadership.
Solution
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Agent99 devised a B2B PR campaign that would effectively leverage Rachael’s expert leadership knowledge.
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Agent99 also designed an approach to lifestyle media to promote the book as an inspirational and thrilling read about a woman’s journey into the wilderness of Antarctica.
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Exclusive angles and tailored pitches were sent to relevant media across business, careers, HR, finance, industry verticals, health, women’s interest and lifestyle.
Results
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Rachael Robertson was profiled heavily throughout the campaign earning her mass speaking engagement enquiries and best seller status for the book.
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90+ pieces of coverage were secured during the campaign period resulting in over 5,000 books sold.
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Feature interviews and contribution articles appeared across top tier business outlets including Sky News Business, Australian Financial Review, Sydney Morning Herald, Qantas Magazine, CEO Magazine, Smart Company, ABC National Radio and many more.
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A huge amount of earned media coverage across top tier lifestyle media outlets also appeared in the likes of Channel 9’s Today Show, Marie Claire Magazine, Women’s Health, Body & Soul, That’s Life, Women’s Health & Fitness Magazine, to name a few.
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Agent99 delivered an impressive portfolio of top tier media endorsements for Rachael and her book that could be leveraged to increase book sales and drive enquiries and bookings for Rachael’s speaking engagements.
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Rachael reported a mass increase in traffic to her website during the campaign and an increase in speaking opportunity enquiries.
