I know what you’re thinking. Who cares about phone etiquette anymore when everything is online? Business may happen more and more online but last time I checked, most offices have[...]
Clients who have little to no experience with public relations, and often new recruits to the Public Relations (PR) Industry, tend to confuse advertising with PR. PR/Publicity is defined as[...]
Like regular businesses, NGOs and NonProfits rely on PR to get their message out there and secure funding. Below are five of the most successful public awareness campaigns of the[...]
If you still doubt the power of social media, it’s time to think twice. Recent campaigns show the extent to which social media allows PR campaigns to garner serious awareness,[...]
As an established PR firm with over eight years under our belt in the Australian market, we are very fortunate to be contacted weekly by different organisations to look at[...]
All successful businesses, no matter how different they may be from one another, owe a large part of their success to one common driving factor; effective communication. The ability to[...]
I know what you’re thinking. Who cares about phone etiquette anymore when everything is online? Business may happen more and more online but last time I checked, most offices have[...]
Two monologues do not make a dialogue – Jeff Daly Television, radio, print, online, social media, outdoor — today we are dealing with more communication channels than ever before and[...]
Yes, by Sharon Zeev Poole, Director, Agent99 If we’re talking about that galaxy far far away where AVEs have gone, then yes, the days of media impressions as a means[...]
With media outlets shrinking daily, scoring media coverage is getting trickier than ever. As such, PRs are really having to think outside the box to secure coverage for clients. It’s[...]