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Whether it’s calls to our Sydney HQ asking what public relations is, or family and friends on the weekend asking what our job involves, it’s clear that many people are[...]

For most people, information is the defining factor that could convert someone from a browser into a consumer. In an industry where trends change as fast as they come, the[...]

Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the[...]

Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach[...]