Being born and bred a Gen Z, my whole life has revolved around digital communication. Growing up, communicating through iMessage, Instagram/Facebook messenger or Snapchat were considered the norm, and I’d[...]

We have previously learnt the benefits of establishing your online identity and developing your digital footprint; which now leads us to the next component, learning the importance of shifting traditional[...]

We’ve recently learnt that it is critical for brands to have an online identity in today’s society. The beauty of this is that you have full control over the image[...]

Over the past decade, we’ve seen a surge of digital communications through new technologies that allow for better communications online. Every form of online communication contributes to a personal or[...]