Picture this: It’s 3pm on a warm January day and you have just finished eating lunch at your desk. You feel a dull ache in your lower back as a[...]

Viral TikTok sound bites, Billionaire Twitter takeovers, quiet quitting. It’s been a year. And if you work in PR, it has certainly been a rollercoaster keeping up with the dissemination[...]

With the rise of social media and online platforms, it seems like anyone can claim to be an ‘expert’ these days. We are bombarded with content from the latest fitness[...]